Most of you reading this have probably opened up a Facebook account, right along with 500 million others. But are you happy with the social networking site's customer service?
According to a new study from ForeSee Results, Facebook isn't doing so hot at keeping its members happy, scoring a 64 out of 100. That ranks as one of the lowest scores of all businesses measured, putting the social networking site in the company of airlines and cable outfits.
"Facebook is a phenomenal success, so we were not expecting to see it score so poorly with consumers," Larry Freed, president and CEO of ForeSee Results, said in a statement. "At the same time, our research shows that privacy concerns, frequent changes to the website, and commercialization and advertising adversely affect the consumer experience."
This is the first time ForeSee Results has included social networking sites, and the scores were pretty bad across the board. Compared to other social sites, here's how it all breaks down:
- Aggregate: 70
- Wikipedia: 77
- YouTube: 73
- All Others: 72
- Facebook: 64
- MySpace: 63
While Facebook's score is nothing to brag about, the social networking site isn't oblivious to the need for improvement.
"We haven't reviewed the survey methodology in detail, but clearly we have room to improve," a Facebook spokesperson told CNet. "Building a simple, useful service is the best way to earn and sustain the trust people put in us. That's why we spend so much of our time and energy focused on improving the products we offer and introducing new ones. We look forward to the next survey."
How do you feel about Facebook, or social sites in general?