Microsoft needs to reexamine its Surface RT/Pro strategy.
Redmond, we have a problem. Citing "people with knowledge of [Microsoft's] sales," Bloomberg is reporting Surface tablet shipments in the neighborhood of just 1.5 million units, indicating a lethargic start for the company's foray into modern day tablets. This isn't what Microsoft envisioned when it redesigned and re-imagined Windows specifically with touchscreen devices in mind.
The best tablets on the market are also the worst to drop.
Here at Maximum PC we love to strip machines down and rebuild them just to see what makes it tick, but with modern gadgets that isn’t always easy. Screws have been replaced by glue, and the simple pleasures of popping the cover off to perform upgrades seems to be a lost art. iFixit has emerged as the Internet’s ultimate authority on gadget reparability, and its newly updated list of tablets puts both Microsoft and Apple fighting for the distinction as worlds least fixable tablet.
As many as 200 million IT workers may be holding out for the right Windows 8 tablet, Forrester says.
A war is brewing between Apple and Microsoft in the tablet space, but if you've read the initial reviews of Surface Pro, you might think it's a one-sided fight. Most reviewers agree that Surface Pro is too expensive, suffers from a short battery life, and is a niche product. However, there may be hundreds of millions of IT workers who are interested in what Surface Pro brings to the tablet.
Microsoft's Surface Pro tablet debuted to heavy criticism in the media, primarily over poor battery life and the high cost of ownership. Another factor that could ultimately affect sales is consumer confusion over what type of device the Surface Pro is, and that's something we suspect Microsoft will work on in the coming months. One thing Microsoft won't be pursuing, however, is another iteration of Surface RT, not in the short term, anyway.
Microsoft Surface RT sales “significantly lower” than shipments
Microsoft has been mum on Surface RT sales ever since the Windows RT device first hit the market on October 26, 2012, even maintaining its deathly silence on the subject during its recent fiscal second quarter earnings call. There can be only one explanation for this: Surface RT sales have been low. So low, in fact, that the company is embarrassed even to talk about it.
IDC says tablet shipments grew by three quarters in 2012.
Analysts came up short in predicting just how popular tablets would be in 2012, which according to preliminary data from International Data Corporation (IDC) grew 75.3 percent year-over-year in the fourth quarter. Tablet shipments topped 52.5 million units worldwide in Q4, and to put that number into perspective, the same research firm says PC shipments reached 89.8 million units in the same quarter.
Bill Gates feels confident in Microsoft’s new Direction, and has no desire to return as CEO.
Okay so he might be just the tiniest bit biased, but Bill Gates claims Windows 8 and the Surface tablet have “done well”. His answer was a response to a CNBC interview question with regards to the future of his company, and if he would ever consider reclaiming his CEO title from Steve Ballmer. According to Gates, Windows 8 and the Surface were both developed without his guidance, and as a result he feels the company is doing just fine without him.
Simple Windows RT registry tweak makes the Microsoft Surface RT a “touch” more responsive
The Surface RT firmware update Microsoft made available last week as part of this year's first Patch Tuesday brought with it a number of improvements, including improved audio playback in Connected Standby and “additional capabilities for handling firmware updates during low battery situations.” But as with most firmware updates, there are always issues, known and unknown, that remain unresolved until a future update — or, as in this case, a simple registry hack — gets rid of them.