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Microsoft made a splash in cyberspace this morning when it temporarily revealed pre-order pricing for its
Lenovo CEO Yang Yuanqing is the latest PC industry honcho to share his thoughts on Microsoft’s upcoming Surface tablet family. Even though Microsoft has yet to reveal what exactly lies beneath the Surface, Yuanqing is convinced that regardless of whatever it is that’s inside, the Chinese PC vendor, a Windows RT launch partner, will have no problem bettering it.
You know how pessimists like to point out that if something is too good to be true, then it probably is? As much as we hate to admit it, that idiom most likely applies to a recent rumor suggesting Microsoft finalized plans to price its Windows RT-based Surface tablet at a mere $199. It's fun to speculate on what kind of impact that would have on the tablet market, but at the end of the day, all that rhetoric would be for naught because it's just not going to happen, according to several analysts.
After creating a stir in the media over comments he made to Microsoft
Whether or not Microsoft’s upcoming Surface tablets go on to disrupt the tablet market, one thing’s for sure: their release will change the company’s relationship with PC manufacturers forever. PC vendors have already started voicing their discomfort with Microsoft’s decision to enter the tablet market with its own devices, which it says are “built to be the ultimate stage for Windows.” This is despite the fact that at this point nobody really knows whether Surface is simply meant to jumpstart the whole Windows 8 tablet category or if it’s an ambitious pilot project that could lead to more devices in the future. Going by a dozen or so job postings that were recently posted on the Microsoft Careers site, it looks unlikely that the Redmond-based company will stop making tablets anytime soon.
On the Surface, Microsoft is hoping its tablet strategy will ignite Windows 8 in the mobile space and steal a slice of Apple's market share pie, but at what cost? It's not an insignificant question. Microsoft relies on its hardware partners to drive its Windows platforms, and by taking the reigns and racing alongside them, the Redmond company is essentially biting the hands that feed it. Lest anyone think Microsoft's OEM partners are taking this lightly, Acer chairman J.T. Wang issued some words of warning to Microsoft.








