Posted 06/08/09 at 09:30:00 AM by Paul Lilly

Social news website Digg announced plans to take its news ranking system and apply the same concept to a new advertising platform. Called Digg Ads, you, the reader, will have greater control over which ads are displayed and which ones gets buried, the site says.

"The more an ad is Dugg, the less the advertiser will have to pay," Digg wrote in a blog. "Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system."

Digg says the new ad platform will initially debut as a pilot program later this summer. The ads will appear next to stories in the river, with sponsored content taking on a similar look and feel to regular stories. However, the site says advertisements will be "clearly marked as sponsored."

According to Digg, this system represents a win-win proposition for both readers and advertisers, giving the former a way to control what content appears, and the latter real-time input on whether or not their products are relevant to the readership.

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Posted 07/26/08 at 08:35:06 AM by Pulkit Chandna

In the midst of rumors regarding Google being close on the heels of a $200 million takeover of Digg, there is news of a major addition to the populist news aggregator. Digg CEO Jay Adelson announced at a party - attended by 300 fans of the website – that in the next 6 months users will be able to create their own sub-Diggs, whereby they will be fully in control of the mini-websites.

They will get to decide the number of stories that are flashed on the front page of their website. This obviously means that the cutthroat scuffle for a place on the main website’s front page will relax a touch in coming times as some of the traffic will be diverted to the user-controlled sub-Diggs. Some of you might be aware that such sub-sites are already available on Reddit and Mixx. However, the addition of this feature on Digg should have a far-reaching impact and might even make life even more difficult for Digg-clones.

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