Analytics company comScore has recently been seeing an increase in the share of the search market claimed by Microsoft's Bing and Yahoo. But according to the stat tracker, both companies are using some shady practices to game the system. Both search engines have been placing links on their web pages that are actually search queries. So when a user clicks them, it appears they did a search on the company's search engine. Yahoo and Microsoft image slideshows too have been engineered to show up as searches. ComScore is now saying they will try to correct for this practice.
ComScore plans to continue as normal for the rest of the quarter, but as early as July they could start shaking things up. In a statement comScore said the issue, "calls for a thoughtful review of how we classify various types of searches, count them and report them." Could it be some of Bing's notable gains are ill-gotten? Wee'll be watching to see if next quarter's numbers tell a different story.
Google has rolled out a new analytical tool called Google Insights for Search. It allows AdWords publishers to perform a more in-depth analysis of search trends. Once a search term is entered, it spills out vital information related to that particular information.
This information ranges from the regional interest in a search term to related search terms that are gaining in popularity. Additionally, users can narrow down the scope of their analysis to suit their needs – and for greater precision - by specifying a specific time, country and/or category.
Google Insights for Search doesn’t seem to be all that difficult a tool to use. AdWords publishers would quickly want to make acquaintance with it in a bid to make the most of their future search ads campaigns.