Samsung took a beating in the court room last month when a US jury sided overwhelmingly with Apple, however losing the battle doesn’t mean they have to lose the war now does it? Samsung is taking its case to rank and file consumers with a new low tech print ad, and they drive home a compelling argument using their Galaxy SIII. Is the next big thing already here?
Hit the jump to check out the ad, and let us know who you think comes out on top.
In just one more day, Apple is set to announce the iPhone 5, and if you find that about as exciting as watching paint dry, perhaps Amazon has something that's a little more up your alley. For a "very limited time only" (how very limited, we don't know), you can pick up Samsung's flagship Galaxy S III device for a Benjamin ($99.99 shipped), plus a $35 activation fee, provided you agree to a two-year service agreement.
If Apple had its druthers, Samsung would go bankrupt and its uber popular Galaxy S III device would be banned from the Milky Way. Those scenarios haven't played out yet, and hopefully never will, but it's easy to see why Apple might be intimidated by Samsung's flagship device. The Korean smartphone maker announced today that it's sold a whopping 20 million Galaxy S III devices since it launched 100 days ago.
Apple gets all the credit for pushing out machines with ultra-high “retina” class display’s, but let’s face it, they didn’t exactly invent it. Samsung is the company pumping out the panel’s en-mass to fill the Apple supply chain, and thanks to the popularity of the technology, we are starting to see the trickle down effect into the PC space. Samsung snuck a new Series 9 prototype into their innovation gallery at this year’s IFA exhibition in Germany, and the 2560 x 1440 matte display is being described by MobileGeeks as nothing short of glorious.
It's incredibly tough to keep a product launch under wraps with the Internet serving as the ultimate spoiler. Samsung can attest to this after seeing its Galaxy Note II plans leaked to the Web ahead of its offical launch. Be that as it may, all a company can do is forge ahead with business as usual, as Samsung did by officially unveiling its second generation Galaxy Note device. There is one surprise, however -- Samsung's skipping a U.S. launch until later this year.
Samsung isn't letting a little thing like losing a billion dollar verdict to rival Apple disrupt its mojo. Rather than sit around and feel sorry for itself, Samsung today surprised everyone by announcing the Ativ S, the world's first Windows 8 smartphone, edging in front of Nokia and every other Microsoft partner that's planning to launch devices of their own. Ativ S is one of a handful of devices in Samsung's newly branded Ativ Windows 8 product line.
It was a close call, but rather than leave the 5.8-inch market untouched, Samsung has come out with a media player that fills the void. The 5.8-inch category, if we can call it that, is one of the few screen sizes Samsung had been ignoring, a situation it addressed by announcing its new Galaxy Player 5.8 -- phew! It's the largest size Galaxy Player yet and is sure to test the elasticity of your pants pocket.
Apple scored over a billion dollars in damages from Samsung in what can be considered a sweeping victory over patent infringement claims in the U.S. and was quick to gloat. In a statement provided to The New York Times, Apple spokeswoman Katie Cotton said her company was "grateful to the jury" that found Samsung guilty of ripping off the look and feel of iPhone and iPad devices. Samsung also provided a statement, saying the "verdict should not be viewed as a win for Apple, but as a loss for the American consumer." Google, meanwhile, was eerily quiet in the aftermath of the trial, until now.
The high profile Samsung vs. Apple trial has finally come to a conclusion, and the Jury has delivered a stunning $1.05 billion settlement in favor of Apple. The fine isn’t unsubstantial, but the bigger message here is that Apple now has legal precedent for many of the patents that cover the gadgets we love, and the rest of the industry will need to quickly fall into line. This will mean higher licensing fees, and ultimately, higher prices for consumers. The Verge did an excellent job of summarizing the verdict as it came down, but to put it in just a few words, this changes everything.
The high profile trial between Apple and Samsung in the U.S. has yet to be decided, but in a South Korean court, a three-judge panel ruled that both firms are infringing on each other. Both were awarded damages, and hit with sales bans to infringing smartphones and tablets, although not any of the newer devices, including the iPhone 4S, iPad, or Samsung Galaxy S III.