When we first broke this story, though it came from a credible source, it was a bit hard to believe. Microsoft is in the software business, so what is all this talk about softwear? Turns out it’s all true and the official Microsoft website for the product line has now launched. The project is being managed in collaboration with thinkcommon.com, and the designs certainly are… interesting.
The majority of the shirts are tributes to the olden days of MS-DOS, but my personal favorite is “The Misdemeanor”. This classy tee (shown above) sports Bill Gate’s mug shot, and is sure to make you a hit at parties (not guaranteed by me or Microsoft). The shirts supposedly retail for a very reasonable $10, and the website can help you find a store near you.
So is this brilliant marketing or painful to look at?
Advertising Age (via Cnet) reports that Microsoft and rapper Common are teaming up with ad agency Crispin Porter & Bogusky to put classic Microsoft imagery from the '80s and modern remixes on T-shirts. Yes, the line will be called "Softwear by Microsoft."
The first two designs unveiled bring back memories of MS-DOS (if you've forgotten all the DOS you ever learned, be sure to see our 50 Skills Every Real Geek Should Have article for a refresher) and the days when MicroSoft was two words. You can see more designs, including Common's remixes, at the Softwear by Microsoft website.
So, how about it, Redmond fanboys (and fangirls)? Are you going to embrace your roots, or do these designs make you hit your reset button? Join us after the jump for your chance to sound off.