NewsAmazon Enters Casual Games Market by Acquiring Reflexive Entertainment
Posted 10/24/08 at 04:28:29 AM by Pulkit Chandna

Amazon has agreed to acquire casual web gaming company Reflexive Entertainment. The move marks the internet behemoth’s foray into casual gaming. Reflexive was constituted in 1997 and is stationed in Orange County, California. Reflexive is working on a game development and distribution service called Reflexive Arcade.
The Reflexive Arcade service will be restricted to only PC, Mac and web-based games. The true motivation behind this particular acquisition is not yet known. The two companies haven’t made the details of the transaction public.
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