A report from GigaOm has revealed that Google is abandoning the Google TV brand for what the company is referring to as Android TV. Google has not yet made the official announcement regarding the upcoming living room service, but an anonymous source has confirmed via TechSpot that the rebranding is indeed set in stone.
Many users have come to think of Picasa and Blogger as old fiends on the web, but rumors indicate that Google is planning to leave those brands behind as Google+ rolls out. The services themselves aren’t going away, but they are likely to get a different look and feel.
Let’s pretend you run a company with a reputation for poor customer service. What’s the best way to fix it? If you answered, “rebrand stuff,” you and Comcast are on the same wavelength. Comcast has announced recently that their phone, internet, and television services would be renamed with the new XFINITY brand.
The change is first going to be rolled out to customers in 11 major markets. So those of you in Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Seattle, Hartford, Augusta, Chattanooga, Portland, and San Francisco are now proud subscribers to XFINITY services. The company itself will be keeping the Comcast name, but had the following to say about the service rebranding, “XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services.”
Hey, it’s about YOU having more control. We thought it was more about getting a customer service do-over, but apparently not.
The crisp chill of fall brings change to the seasons and a never ending string of corporate rebranding. AMD is next on the block and rumored to be revising its product roadmap to increase the indentifying model numbers on its upcoming processors from four to five digits. The Phenom X3 and X4 branding will remain, but according to industry sources quoted by Tom’s Hardware, this will also change the AMD product roadmap in some interesting ways. It appears as though AMD is planning to release the Phenom 20550 and 20350 at 3.0 and 2.8 GHZ respectively with a DDR2 memory controller and will be backwards compatible with socket AM2+. This will give users of the previous platform another upgrade path before being forced to replace both motherboard and RAM. Both processors are expected to make a Q4 2008 release but have yet to be confirmed by AMD. All other upcoming processors will likely require DDR3 memory and the new socket AM3.
Do you know the difference between a 9800 GTX and GTX+? How about an 8800 GTS 1st and 2nd generation? Well if you’re confused don’t worry, your not alone. Now finally after many years of dazzling and confusing customers, Nvidia is looking to make some permanent changes to help deal with the dizzying array of identifiers. The company is hoping that by years end it will have better control over card’s surnames in an attempt to give users a clear idea of the performance they can expect. Using this approach the GTX term would be reserved for the highest-end gaming cards with GS and GT being reserved for mainstream boards. Last but not least, gamers on a budget will be able to choose from a clearly labeled G series. This is clearly a follow up to the Radeon’s addition of the HD line and with any luck will help users figure out what kind of performance they can expect from a given card without scouring the web for comparisons. Rumor has it the 9400 GT will also be rebranded as the G100, and the 9500 GT through 9800 GT will become the GT120 to GT150 series.
I think you’ll agree these changes are long overdue.