While it will be a few more days until we have official word from Radio Shack, it looks as though the popular brick and mortar electronics chain will attempt to change its image through a rebranding. Starting August 6th (this Thursday), the store name will be shortened to "The Shack."
Details are light at best, but according to Electronista, the name change will apply to the entire store network, which will be reflected in displays later this week and updated signs by the end of the year. Only the corporate infrastructure will retain the old naming scheme, Electronista reports.
It's hard to argue against the name change, as we can't remember the last time we shopped an actual radio. The name change will reflect this, as well as the chain's greater focus on the mobile market, which will kick into high gear later this week. A special website hinting at the name change has been put up to promo the store's upcoming 'netogether,' a "massive event" that "will connect New York and San Francisco via larger-than-life laptops."
In what many within the company are calling a major push, Yahoo is looking to completely rebrand itself, and focus consumers on what defines the very being of Yahoo.
This new effort has come, thanks to the newly added Chief Marketing Officer Elisa Steele. The goal is to finally redo their front page, which has been delayed by new CEO Carol Bartz when she took over in January, and potentially rid themselves of the Purple motif. Primarily, they’re trying to turn Yahoo into a key hub for Internet users that are looking for news and other information.
No official word yet on what direction the rebranding will take, but for now they remain a company that bleeds purple.