Posted 10/30/08 at 03:19:26 PM by Alex Castle

It can be kind of hard to get excited over advances in advertising technology, but this new video from RealFiction is enough to get us interested. It shows off the company’s new holographic display, called the Dreamoc, which combines physical and virtual elements to create a pretty compelling effect.

The video shows a cell phone placed inside the display’s pyramidal glass case, with a rotating hologram “emerging” from the devices display. It’s a snazzy effect, and definitely worth a watch.

There’s no word on how much the display will cost, or how widely available it will be, so it’s too soon to say whether the Dreamoc’s going to be just a toy for the most upscale retailers or if you’ll see one in your neighborhood GameStop. Either way, it’s always good to see advances in the commercial application of 3D imagery. Hopefully it won’t be too long before this sort of technology becomes practical for consumer displays.

Check out the video and give us your opinions!

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advertising, hardware, Hologram, realfiction, dreamoc