Posted 10/17/08 at 06:33:31 PM by Andy Salisbury

Radiohead’s tight lips have opened up (gross) to finally tell the world about their pay-as-you-like experiment for selling their latest album, ‘In Rainbows’. Despite CNN’s calling it one of the dumbest moments in business last year (they were looking forward to the follow-up album, ‘In Debt’), the English rockers have earned a well deserved “we told you so” moment.

Earning a considerable amount more than they did on their previous album with nearly 1.75 million physical albums sold and 3 million copies sold total, Radiohead has earned the right to mark this down as a rousing success. It should also be noted that they made more money off of the digital distribution of ‘In Rainbows’ than they did on their previous album, ‘Hail To the Thief’ which only sold somewhere in the low hundred thousands.

Admittedly this isn’t a formula that will work every single time, some credit should be given to the fact that Radiohead is the first high profile band to have done this. But, that doesn’t mean that recognition shouldn’t be given where it’s due. Innovation in an industry such as music is something that’s rare, and it’s always welcome to see bands take moves towards getting their music into people’s ears rather than getting money into their pockets (though, this time it’s a win-win).

Radiohead, keep up the good work. Music industry, take notice.

Should you be interested more in the numbers surrounding Radiohead’s ‘In Rainbows’, hit the jump.

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Posted 03/11/08 at 01:35:27 PM by The Maximum PC Staff

it's time to put your PC schooling to the ultimate test. Hope you studied!

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