Game makers love stores like GameStop because – duh! – the stores sell their games. There's one thing game makers don't like so much about Gamestop, though; the stores often sell the games used. Second-hand sales are great for cash-deficient everyman gamers who can't afford a $60 diversion, but buying a used game denies the original manufacturer a slice of the profit pie. Sony's new "PSN Pass" program is geared towards milking more moolah out of used and rental games, placing the company alongside EA and THQ at the forefront of the used-games war.