It can be argued that AMD didn't start to build an enthusiast following until the Barton days. Back then, the company's efficient processors not only held their own in performance, but destroyed Intel when it came to the bang/buck factor, both in regards to processor pricing and the overall platform (you could pick up a high end AMD motherboard for under $200). Ever since Intel finally responded with its Core 2 architecture, AMD has had a tougher time competing on the performance front, forcing AMD to slash prices, and that's what happening again. In addition to price cuts, AMD is also expanding its tri-core line.
The newly announced Phenom X3 8450e comes clocked at 2.1GHz and the Phenom X2 8250e putters at 1.9GHz. Both processors sport 512KB of L2 cache and 2MB of L3 cache, and both also come rated with a 65W TDP, compared to 95W for AMD's standard Phenom tri-core line. No pricing information has yet been announced for either model.
On the higher end, AMD's Phenom X3 8750 Black Edition will bring an unlocked multiplier to the table and cruise along at 2.4GHz. It will come with the same amount of L2 and L3 cache as the 8450e and 8250e processors, but rated at the aforementioned 95W TDP. Pricing has been set to $134 for bulk orders.
So what about the price cuts? AMD will drop it's X3 8450 (without the 'e' designation) down to $104 and X3 8650 down to $119, both in bulk.
Perhaps a bad economy is to blame, or maybe consumers are more concerned with getting outside this summer than going online. But whatever the reason, broadband operators are struggling to sign up new customers. Twenty of the largest cable operators and phone companies in the U.S. managed to snag just 887,000 new subscribers in Q2 '08, and according to Leichtman Research Group, the comparatively anemic numbers mark the lowest level of growth seen in the past seven years.
That's good news for consumers, as the lower than expected growth might have sparked a broadband price war. Verizon has said it offer six months of free DSL service to new customers who agree to a one year commitment and also grab a landline package. By taking advantage of the promotion, consumers can pay as little as $45 per month for high-speed DSL and phone service, compared to $65 per month.
But Verizon isn't the only one looking to entice new customers, and AT&T has kicked off a new promotion that guarantees customers its current pricing for two years. Prices range from $20 to $55.
As the broadband market continues to saturate, cable companies could feel the pinch too. Comcast added 278,000 high-speed internet subscribers in Q2, which represents 18 percent fewer customers than the company signed one year ago.
But as the tussle gets more cacophonic, netbook manufacturers will have to cut prices just to be heard by customers over the din. Richard Doherty, research director for a market research firm, Envisioneering, expects majority of netbooks to sell at $299 in the foreseeable future with the possibility of prices plummeting down to $249 by the holiday season.