What do you do when you see your enemy twisting in the wind? You strike, of course, and that's exactly what AMD predictably decided to do as rival Nvidia goes into damage control concerning the memory controversy on its GeForce GTX 970 graphics card. AMD and its partners have lowered the price of their Radeon R9 290X graphics cards to as low as $280 after rebate, or $300 without.
Is the best offense a good defense, or is the best defense a good offense? We're not sure, though it looks like AMD has decided to run with the latter -- dual-GPU Radeon R9 295X2 graphics cards can now be found on Newegg for around $770, seemingly indicating that AMD has gone on the offensive and slashed the price of its flagship card by about another $200. Bear in mind that when these cards launched earlier this year, they were selling for nearly twice as much at $1,500.
AMD has been putting the word out that it recently slashed prices for select A-Series desktop Accelerated Processor Units (APUs). Some of them are fairly significant reductions in price, and they're not just for Kaveri-based APUs, either -- they also include savings for a few Richland and Trinity chips. While Intel's Haswell architecture might have the upper hand in performance, the price cuts combined with superior integrated graphics help AMD stay in the game. Let's have a look.
How do you steal some thunder from Intel's Haswell-E launch? There are several options, and the one AMD went with was to slash prices on several 8-core FX-8000 and FX-9000 Series processors. In addition to rolling out some significant price cuts to half a dozen CPUs, AMD also introduced three new AM3+ FX chips -- they include the FX-8370, FX-8370E, and FX-8320E, all of which are also 8-core parts.
Following up last week's unveiling of AMD's A10 6790K APU, the Sunnyvale chip designer has settled on a suggested price point for the new part. In addition, AMD added prices for its FX-9370 and FX-9590 processors for the AM3+ platform, plus shaved in the neighborhood of 13 percent off the price of three existing A6 and A8 Series APUs, bringing each one down to below $100.
Power users will find it a little late in the game to consider a Nexus 4, but if you're still interested in Google's last generation smartphone with stock Android installed, today's a good day to pull the trigger. That's because Google just chopped $100 off the price through the Google Play Store, knocking the Nexus 4 8GB down to $199 and the 16GB model to $249.
Along with every other hardware player, Microsoft is hoping to see a boost in sales from the back-to-school shopping frenzy that's about to get underway. Unlike everyone else, however, Microsoft is sitting on a mountain of unsold Surface RT and Surface Pro tablets, which to this point have only generated $853 million in revenue. This led to Microsoft taking a $900 million charge on unsold inventory followed by a round of price cuts, first with Surface RT and now with Surface Pro.
Surface RT now available at a more reasonable price
On hindsight, Microsoft overestimated the demand for its ARM-based Surface RT tablets and the willingness of consumers to pay $500 for an unproven slate. What made Surface RT an even tougher sell at the original asking price is that Android slates have been getting much more affordable in recent months. Stuck with all that stock, Microsoft is reportedly planning to slash $150 off the price of Surface RT.
Price cuts for touchscreen laptops running Windows 8 will reportedly be as high as 20 percent.
If you were planning to rush out and purchase a Windows 8 PC this weekend, you may want to hold off for a bit, or least hang onto your receipt in case the model you're interested in receives a discount after the fact. Price cuts for Windows 8 PCs are en route, though depending on which report you read, Microsoft has already started doling out the savings. Let's have a look.
Nearly two years after it made its debut, Kinect finally received its first price cut on Wednesday. What’s more, Microsoft has knocked off as much as $40 from the motion-sensing peripheral’s original price tag of $149.99, which was considered a bit too steep back when the peripheral first hit the market. But as we all know, the Kinect became an instant hit, selling over 10 million units in just 60 days. That being said, it was probably becoming increasingly difficult for the Redmond-based outfit to justify the original price tag, given the seemingly irredeemable lack of quality titles.