PowerColor this week announced a new series of videocards it says are "environmentally friendly and cost efficient to the consumer." Kicking off the new Go! Green series is a pair of ATI cards - the HD 4650 and HD 4350.
Both cards come equipped with PowerColor's custom Silent Cooling Solution (SCS) passive heatsink, with the HD 4650 version adding heatpipes to the mix (SCS3). Partially as a result, PowerColor claims its HD 4650 consumes 38 percent less power than an Nvidia GeForce 9500GT videocard, while the HD 4350 boasts a 24 percent power savings over the Nvidia GeForce 8400GS. Likewise, the HD 4650 and HD 4350 offer up to 22 percent and 36 percent better performance than each one's respective Nvidia equivalent, PowerColor claims.
Availability is expected in July, but no word yet on price.
You knew it would happen sooner or later, the only question being which company would be the first to offer a 2GB graphics card? PowerColor answers that question today by annoucing the world's first videocard carrying a 2GB frame buffer. Or more accurately, the world's first desktop graphics card packing 2GB of memory, as workstation cards have already reached that milestone.
The fat frame buffer will first appear on PowerColor's PCS HD4850 built on ATI's RV770 core and use GDDR3 memory instead of the newer (and more expensive) GDDR5. PowerColor advertises a "massive memory bandwidth up to 57.6GB/sec" capable of "providing faster graphical performance," though it remains to be seen what impact the additional memory will have on gaming performance. Along with the added memory, PowerColor also says the new card will utilize its Professional Cooling System (PCS), which the company claims will result in up to a 10C drop in temps.
PowerColor certainly seems exciting over its announcements. Question is, are you?
Having designed the graphics architecture for Microsoft’s Xbox 360, ATI’s management had boasted for months ahead of its acquisition by AMD that its engineers were experts at designing the type of unified shader architecture envisioned by DirectX 10. Imagine our surprise when the R600 not only hit the market several months after Nvidia’s take on unified architecture but that the company’s best offering can’t compete with Nvidia’s top two GPUs.