Posted 08/24/09 at 09:54:16 AM by Pulkit Chandna

HP is way ahead of its competitors in the global PC market. The lack of competition – for the time being – has given HP ample time to concentrate on such trivial matters as product packaging.

An Australian resident was mighty surprised when a “10ft AC cord from HP for use with my power adaptor,” which he had ordered, arrived in a gargantuan package fixed to a wooden pallet. According to him, the entire package weighed around 22 pounds.

HP has experimented with prodigal packaging before. Last year, it raised the profligate packaging bar to unprecedented heights when it shipped 32 pages (A4 size) in an enormous box that held 16 smaller boxes – a dedicated box for a couple of papers.

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