Nadella sees this as the beginning of the post PC era
We're not big fans of the term "post PC era" because it implies that PCs are dead. However, it depends on the context and what you're describing. Certainly it's true that PCs are evolving -- mobile form factors are trendy right now, including lightweight notebooks, 2-in-1 hybrid devices, tablet PCs, and even smartphones. That said, if you were to sit down with Microsoft CEO Satya Nadella, he'd tell you we're entering the post-post PC era.
As a close observer of politics and messaging, I’ve noticed that the politician who controls the terminology, controls the message. Thus inheritance tax becomes a “death tax” and a $1 trillion tax increase turns into “revenue enhancement.”
Supposedly, the wild popularity of smartphones, tablets, e-readers, smart TVs, and hand-held videogames has brought us the “post-PC era.” To hear some folks talk, PCs are not only in decline, but are almost as doomed as dinosaurs. For proof, they point to slipping PC sales and to troubled PC vendors like Hewlett-Packard.
Note: This column originally appeared in the February 2013 issue of the magazine.