The new Polaroid bears little resemblance to the clunky Polaroid cameras of days gone by, but it does look strikingly similar to a more modern model, the Fujifilm Instax Mini 7. It's not hard to figure out that there's a bit of rebranding shenanigans going on, but nevertheless, Polaroid is touting its newest camera as the beginning of the "Polaroid Movement."
"We are thrilled that today marks the return of instant. It's bigger -- and better -- than ever. The Polaroid Movement is one of that we heartfully embrace and intend to build upon by reaching the creative community and global Polaroid fans alike," said Giovanni Tomasell, Managing Director of the Summit Global Group, the exclusive worldwide licensee for Polaroid branded imaging products.
The "Movement" doesn't come cheap, however. Polaroid has priced the 300 at $90 for the camera itself, and ten-packs of instant film run $10 each.
We posted about Polaroid's PIC 1000 OneStep revival last week, but here are some fresh shots of the upcoming instant film revival coming later this year. A polaroid rep confirmed to us that the models shown at CES were just empty-shell prototypes, built to showcase the different colors and finishes of the final designs. Hit the jump for a few more pics.
Also, check out Polaroid's new Creative Director, wearing a hat made of HER OWN HAIR.
It was beginning to look like you kids raised on your fancy digital cameras with touchscreen LCD displays would never know what it's like to snap a pic and have a hard copy in your hand seconds later. If that sounds at all exciting, then set aside your Nikon CoolPix and get ready for Polaroid's PIC 1000, a rejuvenated version of the now archaic OneStep camera.
Made possible through a "strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras," the PIC 1000 will come in a range of "fun colors" (including a 70s wooden throwback) and use that familiar Polaroid Color 600 Instant Film. Yes, the same film that also works in your retired classic Polaroid.
No word yet on price, but look for the comeback-cam at national retailers sometime this year.
For those of you not digging the photo flashback, Polaroid also announced its newest ZINK-enabled shooter, the Instant Digital Camera. This one sports a 12MP sensor and 3x4-inch prints.
If you still get warm and fuzzy thinking about those James Garner and Mariette Hartley Polaroid commercials, it’s time to let go of the past. Traditional film is barely hanging on, and Polaroid has completely ceased production of instant film.
But Polaroid hasn’t abandoned its interest in prints. The company is trying to rekindle the instant-print picture industry with its new Polaroid PoGo portable printer. This 4.75”x2.75”x1” device is the first to use Zink Imaging’s Zero Ink paper. Instead of shooting dots of ink onto a piece of paper, the PoGo uses a thermal head to heat up tiny crystals embedded in each sheet of paper.
Sounds rad, eh? Find out the skinny after the jump.
Just last February, we thought we saw the last of the famed Polaroid instant film, and the iconic instant camera. Those things introduced a generation to anonymous photo processing so you could take candid photos of family in embarrassing predicaments or those steamy photos of friends-with-benefits that were to soon become exfriends-with-drawbacks. Perverts everywhere looked back on Polaroid’s instant cameras with a sense of nostalgia.
Those old cameras just couldn’t complete with digital cameras and photo printers. The picture quality was terrible, it printed the picture no matter what (photos of the ground, foot, or fingers where common), and they were bulky. It was like having around a shoebox around your neck.
Still it seems there must be some section of the population that Polaroid thinks misses the ability for their camera to spit out actual photos. Wired reports that Polaroid is teaming up with UK magazine Amateur Photographer and will work out the details of a new Camera that will have a built in PoGo. MPC took a first look at the PoGo last month and was not very impressed. The only confirmed details are the size of the prints, the PoGo prints 2x3 photos where this new camera will print 4x3, the same size as the old analog cameras. No shaking required (not that the old ones really needed it either).
Do you need a camera that can spit out instant photos? Bad idea or good? Sound off below!
I still own a vintage Polaroid SX-70 Land Camera but feeding it was expensive then and now nigh impossible thanks to the end of instant film. Polaroid’s POGO portable printer brings back some of the fun I had with the SX-70. This pocket printer is the first to use Zero Imaging’s Zero Ink paper that does away with ink in favor of billions of embedded crystals in the 2x3 sheets of paper.
Hook your PictBridge-enabled digital camera up to the POGO via a Type A USB cable and let the fun begin. Once the camera has finished chewing on the image, it will take about 30 seconds to print out. The POGO will print full bleed to the tiny pieces of paper and the adhesive back lets you stick ‘em anywhere. Fun, right?
Hit the jump for more impressions and a gallery of sticky photos.