Living in the cloud, are you? It's getting increasingly harder not to stick your head -- and your data -- in the cloud, and it's only going to get more difficult. PNY, a maker of all kinds of memory products, may have kicked off a trend by releasing memory cards that come with ample cloud storage. It's a joint venture with MiMedia that will give users who buy specially marked SDHC cards 250GB of cloud storage to store and share photos, music, videos, and whatever else is cluttering your hard drive.

PNY builds videocards. Asetek develops all-in-one liquid cooling solutions. Together, the two hope to "deliver liquid-cooled, high-end graphics cards that far outperform equivalent air cooled models," not just in cooling performance, but also in noise control. PNY graphics cards powered by Asetek's sealed water cooler already attached will make up the videocard maker's extreme performance line, and give consumers a maintenance free liquid cooled solution that's just as easy to instal as an air cooled graphics card.

The way things are going, we'd rather run a lemonade stand than try to make a buck selling RAM. The DRAM market continues to struggle, but in an attempt to turn lemons into lemonade, PNY has teamed up with Sony to offer a bonus full-length movie download with the purchase of one of PNY's new memory kits.

The new kits include 8GB and 4GB capacities in both 1333MHz desktop and 1066MHz notebook configurations. PNY says the 8GB kit is now the highest capacity memory in the company's line-up, which sells for $130 direct through PNY, and little less street.

As for the bonus flick, buyers can choose from "over 35 movie titles from a broad selection of genres... The bonus Sony movie downloads include recent blockbuster hits as well as favorite classics, such as The Da Vinci Code, Hitch, Big Daddy, As Good As It Gets, 21, and S.W.A.T."

If nothing else, give PNY points for creativity. In an attempt to differentiate its USB keys from other companies, the memory maker will attempt to sell a 2GB USB flash drive with the movie Ghostbusters pre-installed.

"As a market leader in the USB market, PNY's focus is to offer consumers added value by providing enjoyable blockbuster content on their USB," said Stefanie Summerfield, UK and Nordic sales and marketing director for PNY Technologies.

It remains to be seen exactly how many people will be interested in receiving a free 20-year-old movie with their USB key, but if it proves popular enough, it's conceivable that the partnership between PNY and Sony could lead to more flicks on more flash drives. That's assuming consumers won't be put off by the DRM scheme. According to a PNY spokesperson, customers will be able to download Ghostbusters to their laptop or PC, but they'll have to have the USB key plugged in if they want to watch the movie.

Is PNY on to something here, or are pre-loaded movies ultimately just a marketing gimmick? Hit the jump and post your toughts.