Posted 11/27/08 at 10:02:40 AM by Paul Lilly

Are you smarter than a 5th grader? No, we're not talking about the TV game show, and instead we're referring to little Arjun Mehta, who while in 5th grade came up with the idea for PlaySpan and founded the in-game commerce network the next year. The service now serves as a micro-transaction payment system for virtual goods in over 200 different games.

Little Mehta and his father Karl Mehta, the company's CEO, received a big cash infusion for PlaySpan, announcing this week the company has raised $16.8 million in Series B funding from Easton Capital Group, Menlo Ventures, Novel TMT Ventures, and STIC Investments, in addition to other undisclosed investors. That brings PlaySpan's total funding up to $24 million, which the company says will used to expand into Europe and Asia, and grow its global publisher and userbase.

"Online games publishers and social media application developers are looking for new sources of revenue byond traditional advertising and subscriptions," said Karl Mehta (PDF). "We are enabling a new business model in the form of micro-transactions for users that prefer the pay-as-you-go model."

While the free-to-play genre has turned into a bit of a misnomer given the prevalence of cost-driven upgrades and character capabilities, PlaySpan represents an improved business model over earlier attempts that were often setup without the publisher's permission and plagued with fraud.

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