It's turning out to be a banner year for TV makers, who according to market research firm DisplaySearch, will ship more than 242 million TV sets globally in 2010. That number marks a 15 percent on-year growth rate, made even more significant when you consider shipments only grew by 2 percent in 2009.
Not surprisingly, LCD displays are performing exceptionally well with a 29 percent growth rate to 188 million units, but don't go counting out plasma and CRT TVs just yet. DisplaySearch says both have a better outlook in 2010 than previously expected. Plasma TV shipments, for example, rose 24 percent on-year in the first quarter of 2010, driven by demand for high value-per-inch.
On the LCD side, LED-backlit displays are quickly gaining ground. While only 3.9 million LED-backlit LCD TVs were shipped around the globe in the 2009, DisplaySearch expects that number to jump to 37 million units in 2010.
"Most of the top LCD TV brands are strongly emphasizing LED technology in an attempt to offset declining profits and prices fo CCFL-backlit models," said Hisakazu Torii, VP of TV market research for DisplaySearch. "This has led to a shortage of critical LED backlight components, and the lofty goals for LED market share in 2010 have been tempered somewhat by the reality of supply constraints."
By the end of the year, DisplaySearch reckons LED-backlit displays will account for 20 percent of total LCD shipments.