We received an email from Enermax letting us know that its Ostrog computer case is now available in pink (limited edition) with a white internal coating. At the bottom of the email is a taglines that reads, "Pink is the new black," which is news to us. More appropriate, however, is the timing of the launch, which just so happens to coincide with Breast Cancer Awareness Month (October).
It's said that real men wear pink, and during this time of the year, so does everyone who wishes to show their support for Breast Cancer Awareness Month. Even NFL players can be seen sporting pink chin straps, cleats, and other gear.
But you don't have to lace up and hit the gridiron to get your pink fix. In support of Breast Cancer Awareness Month, Microsoft has released a pink wireless mouse and will donate part of the proceeds towards finding a cure.
"The Microsoft Hardware Team is doing what we can during National Breast Cancer Awareness Month by partnering with Susan G. Komen for the Cure to create a special edition pink mouse," Microsoft explains. "We're donating 10 percent of the selling price to Susan G. Komen for the Cure, the world's largest and most progressive grassroots network of survivors and activists fighting to end breast cancer forever."
The wireless rodent runs $40 and uses Microsoft's BlueTrack technology. It comes with a 2.4GHz dongle that you can leave plugged in or stow in the mouse's underbelly. As for the donation program, Microsoft says it will include sales all the up to September 11, 2011.
While we're on the subject, we'd be remiss not to mention Stanford's Folding@Home distributed computing project. You can read more about this free program here, and how to join Team Maximum PC here.
A few devices are very popular with rumormongers. The Zune Phone/Pink phone is one such unreleased device that they sporadically revive. The latest rumor has Microsoft releasing a phone in the next two months. Jefferies & Company analyst Katherine Egbert wrote in a recent note to clients that their “recent industry checks” seem to suggest the phone could be unveiled at “either the Feb 15-18 Mobile World Congress conference in Barcelona Spain, or possibly at CTIA in Las Vegas one month later.”
She further expects Microsoft to collaborate with an established OEM to produce the actual phone. Microsoft has been trying very hard to publicize its “three screens and a cloud” strategy in recent times. Although it is easy to grasp from the phrase itself that it deals with interoperability and convergence, there is very little in the way of specifics. Egbert feels that this phone is the missing piece in that puzzle. The phone, Egbert believes, will most probably feature a 5MP camera and 720P video support.
More details about the mysterious Microsoft “Pink” project continue to leak out (including a possible drawing). The current consensus is that Pink will be a Microsoft branded mobile phone. However, Microsoft would most likely outsource the actual construction of the handset. It will probably have some sort of integration with Zune services, like the excellent Zune Pass subscription based music service.
The Windows Mobile 7 OS will likely serve as the underlying architecture for Pink. Several sites have indicated that Microsoft may start talking about Pink at CES in January. Though, the gadgets themselves probably won’t make an appearance until later in 2010. These rumors about a Microsoft phone have been swirling ever since the software giant acquired Danger in 2008.
Rumors also abound about a possible Microsoft tablet. Microsoft has mentioned that they intended to make a smaller version of the Surface, and this could be it. The initiative may be codenamed “Oahu”, or at least was at some point. However, it’s likely that Microsoft is waiting for Apple to tip its tablet hand. Is any of this a smart move for Microsoft?