Amazon has agreed to acquire casual web gaming company Reflexive Entertainment. The move marks the internet behemoth’s foray into casual gaming. Reflexive was constituted in 1997 and is stationed in Orange County, California. Reflexive is working on a game development and distribution service called Reflexive Arcade.
The Reflexive Arcade service will be restricted to only PC, Mac and web-based games. The true motivation behind this particular acquisition is not yet known. The two companies haven’t made the details of the transaction public.
While it seems most PC users got a kick out of watching Seinfeld inquire about the future of chewy computers and Bill Gates doing the robot, I've remained critical of Microsoft's $300 million ad campaign and have yet to be impressed with one of its commercials, including the "I'm a PC" segments currently being aired. By contrast, I found myself chuckling at Apple's initial round of ads, not because I thought they were accurate (they're not), but because they managed to throw humorous jabs without going for that impossible knockout punch. For those of you who follow baseball, it's like being a Red Sox fan (which I am) and tipping your hat at the Tampa Bay Rays for outplaying your team last night (which they did), even though you despise them (which I do).
But lest anyone accuse me of sleeping with the enemy (you know, those whiny Mac losers), let me go on record as saying that the new Mac ads suck too, and not just because I've developed an urge to want to punch Justin Long-in-the-tooth square in the face (I bet he's a Tampa Bay fan too, the smug bastard).
Hit the jump to read my beef with the new Mac ads.
We at Maximum PC remember a time, long ago, when having a dual-monitor setup was enough to establish some pretty serious nerd cred. These days, however, everyone and their grandma are playing World of Warcraft and checking their email at the same time on their two screens. So what’s a guy got to do to stand out from the pack? Here’s one idea: run two computers in tandem.
Synergy is a free, open source program that allows you two control two or more computers with a single keyboard and mouse. The linked computers behave as though they were simply different monitors in a traditional multi-monitor, single-computer setup. That is to say, if you drag the mouse off the left side of the right monitor, it appears on the left monitor, directing all keystrokes to that box. More impressively, Synergy synchronizes the two computers’ clipboards and even their screensavers.
Details about Dell’s Studio Hybrid mini PC are in dearth as the company is keeping everything under wraps and all information is coming through leaks and sketchy sources. Now Engadget is reporting that an internal customer service page carries precious little details about the diminutive PC. The Studio Hybrid mini PC is codenamed Nausicaa as a tribute to a Greek mythological character. The internal page has revealed that the Studio Hybrid will ship with a wireless mouse and keyboard. The report further hints – quoting anonymous sources - that the mini PC will come with an in-built Blu-ray drive and user-changeable color panels; and possibly hit store shelves in the next fortnight.
Call it an end of an era or a move that was long overdue, but no matter how you label it, Gateway will soon stop selling PCs through its website. Instead, the company will transition to a 100 percent indirect sales model focusing exclusively on brick and mortar stores, e-tailers, and channel partners.
Gateway had struggled in previous years to compete with Dell and other OEMs, but their fortunes looked to change after Acer acquired the company last year for $710 million. The acquisition turned Acer into the world's third-largest PC vendor overnight, while also giving both companies a boost in the North American market.
In a press release, Gateway claims the change in its business model will "deliver significant cost savings, ultimately resulting in an improved value proposition for consumers." Exactly how much the company thinks it will save wasn't disclosed, nor was the amount of job cuts that would result from the shift away from online sales.
It seems like every company is jumping onto the recent Netbook craze, but will it turn out to be a passing fad? No one knows for sure, and it's because of this uncertainty that AMD will sit this round out.
"We are not saying it's not an important segment and we're not saying it's not a growing segment. What we are asying is that we are a smaller company and we have to focus on what we do well at this point. We are watching that segment rather than playing in it, but as it matures we'll see where it goes," said Nigel Dessau, AMD's chief marketing officer.
Dessau's comments fall in line with AMD's recent commitment to refocusing its business strategies, but could the company be preparing to strike? Hit the jump to learn more.
The guys at CruchGear want to design a web tablet that would cost $200 and they want your help to do it. I’ve always liked the idea of a tablet for doing little things like surfing from the sofa. With netbooks catching on, can a net-tablet be far behind?
They pitch this basic idea; make it as thin as possible, run low end hardware, headphone jack, a built in camera for video, low end speakers, microphone, wifi, USB port, a built in battery, 512 RAM, and a 4Gb solid state hard drive. No keyboard, input is via a touch screen. It will run on some flavor of Linux or BSD.
The extra twist is they want to build a few and then open source the specs so anyone can create and improve on them. I like the idea! You can read about the mock up here, and the article that started it here.
I see it as handy item for browsing the web and reading email, but with it's only interface is a touch screen, don't expect to write a book the size of War and Peace on it.
Just how green can we make a PC? Pretty damn green, although the Cherrypal isn’t very pretty or particularly cheap, although $250 isn’t really bad as far as computers go.
On the technical side it can best be described as the 90 pound weakling. The CPU is a 400 MHz Freescale MPC5121e mobile GT triple-core processor, originally developed to run devices like navigation systems in cars. It has 256 MB DDR2 memory, 4 GB of NAND flash memory which contains a Debian Linux-based operating system and the Firefox web browser. It also sports 802.11 b/g Wi-Fi, two USB ports, an Ethernet port, VGA out, and Audio out. It’s just enough to fulfill its purpose -cloud computing.
Basically it allows you to surf, email, watch YouTube, watch Flash animations, and create documents/spreadsheets. Something that does bother me is the claims that the device is secure, because it accesses the Internet through the Cherrypal Cloud. I don’t like that all my data goes through one company like that. There are also many “what ifs” to be answered on that point.
We’ll have to see how this compares to the netbooks when they are actually shipping, Netbooks after all at least look cool. From the picture the Cherrypal looks like a bar of black soap.
Anyone that has used a smart phone for browsing the internet knows that those little screens are just too small to be really comfortable to use. We also know that we don’t like to tote a notebook PC around on the chance that we need to use the internet for something.
The industry has known we needed something between a notebook PC and a smartphone sized device. It has taken several stabs at it, but nothing has quite stuck until a new breed of device has started to hit the market, called netbooks. These power sipping, devices are made primarily for checking email and surfing the internet at a low cost, some selling for $300. The PC industry is set to sell tens of millions of these devices. Good deal for the PC industry, right?
Maybe not. The NYTimes.com reports that industry analysts say that the emergence of this new class of low-cost, cloud-centric machines could threaten big market companies like Microsoft, Intel, HP, or Dell. “When I talk to PC vendors, the No. 1 question I get is, how do I compete with these netbooks when what we really want to do is sell PCs that cost a lot more money?” said J. P. Gownder, an analyst with Forrester Research.
Why are these tiny PCs a threat? Make the jump to find out!