The war between Macs and PCs (as in, Windows-based) is far from over, but the battle tactics might be shifting, at least on Apple's end. According to an interview with Justin Long, the actor who portrays a Mac in the "Get a Mac" ads, Apple might be ending the famed advertising campaign.
"You know, I think they might be done," Long told the Onion's A.V. Club. "In fact, I heard from John [Hodgman], I think they're going to move on -- I can't say definitively -- which is sad, because not only am I going to miss doing them, but also working with John. I've become very close with him, and he's one of my dearest, greatest friends. It was so much fun to go do that job, because there's not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there's no one I'd rather do it with than John."
It should be noted that Apple hasn't made any official statement regarding an ad campaign that first started back in 2006, so it's entirely possible that more "Get a Mac" ads are in the pipeline. But if they are finished, the question is, will they be missed?
Will Google's departure from China prove to be a harbinger of things to follow? Going by a report in a leading Indian newspaper, the answer is quite likely to be found in the vicinity of a “yes.” A report on Google's exit from China in the Hindustan Times carries a quote from the Indian Prime Minister Manmohan Singh on the prospect of another American tech giant shutting shop in China. The Indian premier is reported to have told the country's Planning Commission that Dell is about to shutter its China operations.
The Indian head of government is quoted as having told the Planning Commission,“This morning I met the chairman of Dell Corporation. He informed me that they are buying equipment and parts worth $25 billion from China. They would like to shift to safer environment with climate conducive to enterprise with security of legal system." Although it is difficult to discount anything that quotes a country's leader as its source, it is still wise to wait for a clearer picture to emerge.
But there is no denying the fact that the Chinese government has plenty to ponder in the aftermath of Google's exit. The Chinese economy may not be under any real threat of a collapse, for the dragon can only founder in the face of an exodus of foreign companies, but it will surely have its hand forced if a few more foreign businesses grow a conscience or leave in search of a more stable environment. It now knows that businesses are not entirely shy of moving out in search of “safer” alternatives, where they are immune from the whims of a government adamant on making everyone fall in line.
In the pantheon of nerd achievement, water cooling ranks near the top—somewhere between installing Linux and becoming fluent in Klingon. And there’s a reason the hardest of the hardcore prefer water cooling: It’s incredibly effective at lowering the temperatures of core system components. With higher thermal conductivity and specific heat capacity than air coolers, water cooling can mean double-digit drops in CPU and GPU temperatures.
However, water cooling isn’t exactly a walk in the park. You’ve got two challenges ahead of yourself: Designing the water-cooling system that’s right for your PC, and actually putting it together. Both tasks will take some time and effort, but neither has to be daunting. Every first-time water-cooling build is a learn-as-you go experience, but we’ll walk you through the details and help you avoid the mistakes that would take the biggest toll on your system and your wallet.
There's never been a better time to be an enthusiast. Most hardware is at an all time low, at least in terms of bang for the buck, and it doesn't take a hefty investment to build an all-around workhorse. Where does that leave the ultra-high end segment, particularly gamers?
According to Jon Peddie Research (JPR), some 46 percent of the dollars spent on PC gaming hardware were directed toward what the firm calls the "Enthusiast class." These are the dudes that shop only top-shelf products and don't think twice about spending a grand on a CPU or splurging on a pair of videocards, speedy SSDs, specialized gaming grade mice, and other related components.
By 2013, however, JPR says these folks will lose market share to the "Performance" and "Mainstream" classes from 46 percent to 35 percent of dollars spent. Why so?
"PC hardware has caught up to most of the software and people are able to play computationally intensive games on Performance level systems," explains Ted Pollack, Video Game Industry Analyst for JPR. "Performance systems now even support high resolution for all but the most demanding simulation and FPSs. The frequency of DirectX updates is also driving some people toward mid-range GPUs."
Even so, JPR says the high end will always be a good market, even as it loses ground to more pedestrian parts. According to JPR, despite the expected loss in market share, the Enthusiast class will still grow overall, from $9.5 billion to almost $12.5 billion in 2013.
What class do you fall into? Hit the jump and tell us the kind of hardware you're most likely to buy.
Michael Concannon, Qualcomm CDMA Technologies' senior vice president of connectivity and wireless modules, told Cnet that most of the leading PC makers have chosen its Gobi modem chipsets for their laptops, with around 100 laptop models currently on the market boasting Gobi 3G modems.
Should your IT department consider switching to Macs? Perhaps, if the only criteria is the cost of management. That's because according to a new survey by the Enterprise Desktop Alliance, IT admins feel that Macs have lower management costs than PCs.
The survey pinged 260 IT admins from large organizations with both Macs and PCs, and in some categories -- such as troubleshooting, user training, and help desk calls -- three times as many respondents said that Macs are easier on the wallet to manage.
"Administrators in organizations that have both Mac and PC platforms have the experience to determine whether managing Macs is less expensive," said T. Reid Lewis, CEO of Group Logic, and president of the Enterprise Desktop Alliance. "The members of the Enterprise Desktop Alliance provide products and services that make deployment and management of Macs easier to do."
Perhaps most surprising is that the respondents rated every category in the Macs' favor, including system configuration. You can read the full survey results here (PDF).
Are you buying the survey results? Hit the jump and sound off!
Microsoft's TechEd conference doesn't typically get a lot of news coverage around here given it's IT focus, but keynote presenter Eric Rudder was showing off some pretty interesting new Windows phone features which are worthy of note. During his presentation he was able to show off not just a cross platform game that worked across the Xbox 360, PC, and mobile phone, but also how he was able to keep all of his gaming sessions in perfect sync.
Its hard to imagine it will ever be much more than a gimmick when it comes to gaming, but it might have some interesting applications for everyday productivity tools as well. After all, finding a mechanic that works with a gamepad, mouse and keyboard, and even a touch screen is a bit of an unrealistic proposition. And before you ask, no, it won't play Crysis. One thing is clear; Microsoft is taking it's new phone platform very seriously, and is obviously hoping to use it as a hook in the future to help keep you in the MS ecosystem.
Hit the jump to check out the You Tube demonstration, and take careful note of how hard he had to try to say "Windows Phone Series". Yep, he forgot the 7! Guess even Microsoft can't remember its own broken English product names.
We've heard all the gloom and doom predictions from PC naysayers, but rest assured, PCs aren't going anywhere. On the contrary, market research firm Gartner predicts PC shipments will skyrocket by 20 percent this year, in part because of mobile devices.
"The PC industry will be overwhelmingly driven by mobile PCs, thanks to strong home growth in both emerging and mature markets," said George Shiffler, research director at Gartner, in a statement.
Mobile devices such as notebooks and netbooks accounted for 55 percent of all PC shipments in 2009, and by 2010, Gartner expects that number to jump to 70 percent. Desktop PCs, on the other hand, aren't expected to see quite as much growth, although Gartner did say the market will remain robust as companies allocate more funds to upgrade their PCs.
Toshiba’s Portégé M700 line has been in need of a refresh for some time, and since it’s been raining mobile Core i7 CPUs lately, they decided to throw one of those in. The addition of the Core i7 620M makes the Portégé M780 a very desirable tablet machine. We don’t have all the details yet, but the specs seem solid.
In addition to the aforementioned Core i7 we will likely see 4GB of RAM, a 12.1in 1280x800 LED display, Intel HD graphics, 320GB 7200RPM hard drive, and 802.11n. The system should also have support for multitouch gestures and Wacom pen input. A cheaper Core i3 version should be available for $1279, while the speedier Core i7 model will go for $1799.
The convertible tablet form factor seems to be coming along nicely with the ThinkPad X201 already out. Is anyone in the market for one of these? Decided on which one yet?
MSI paraded three concept all-in-ones (AIOs) at last month's Consumer Electronics Show. A 24-inch 3D Wind Top was also among that very intriguing trio. The 3D Wind Top is now going to get another opportunity to wow tech-savvy onlookers at CeBIT 2010, which begins on March 2, 2010 in Hannover, Germany.
“MSI's Wind Top All-in-One 3D PC integrates advanced 3D display technology with powerful CPU processing to deliver smooth, clear and vibrant 3D images with a high level of image detail and clarity," the company announced.