A smartwatch and a Nexus Q successor also said to be in the works
While most regular companies have to be mindful of the perils of spreading themselves too thin, the colossal likes of Google, Apple and Microsoft can seemingly do whatever they want, whenever they want without any such worries. For instance, Google, best known for its search algorithms, operating systems, smartphones, tablets and mostly decent April Fool’s jokes, is now said to be building an Android-based game console.
Ouya's Kickstarter campaign has come to a close, though not before raising just shy of $8.6 million in non-refundable funding from backers anxious to see this project through. The $99 Android console struck a chord with gamers and promises to deliver a low-cost entertainment experience to the living room comprised of freemium titles and a wealth of media center and streaming functionality, all from a tiny console about the size of a Rubik's Cube. Oh, and it's already available for pre-order.
Having far outstripped its original Kickstarter funding goal of $995,000, Android-based video game console Ouya has already earned a place in the annals of crowdfunding history. But the real challenge for the Ouya team will begin when the $99 machine hits the market next year, for their ultimate goal is building a great console. While the possibility of Ouya foundering under the weight of all this hype can not be ruled out, prenatal celebrity has its fair share of advantages too.
Microsoft, Sony, and Nintendo may think they have the game console market cornered, but they could be in for a rude surprise if Ouya's Android-based game system is able to gain traction. Serving as a wake-up call to the big three, Ouya has already managed to raise almost three times its $950,000 pledge goal on Kickstarter, getting commitments for over $2.8 million from more than 22,000 backers in less than two full days.