Barely a fortnight after Canonical's director of communications Gerry Carr openly lamented the shockingly “low number of pre-loads”, his boss and the most important man in all of Ubuntudom, Mark Shuttleworth, made an extraordinarily implausible prediction in an interview he gave to Business Insider in early April. “We expect to ship close to 20 million PCs in the next year,” he said, as if totally unaware of just how few people buy PCs pre-loaded with Ubuntu (0.1 percent of the total install base).
If something like that does happen, it will be a huge financial shot in the arm for Canonical, but to bank on it would be foolish. Canonical isn’t waiting for the proceeds from all those expected shipments to (pleasantly) inundate its coffers, though. In the meantime, it is going to rely on Amazon affiliate commissions to supplement its income.