If we're to believe the hype (and it's awfully convincing), Motorola's upcoming Droid smartphone could be the first handset to truly challenge Apple's iPhone. We'll find out soon enough, as Verizon today confirmed Droid will arrive next Friday, November 6, for $199 with a 2-year contract and $100 mail-in-rebate.
"This is an exciting announcement for Verizon Wireless, as the Droid by Motorola is the first device that we are bringing to market under our ground-breaking strategic partnership with Google," said John Stratton, executive vice president and chief marketing officer for Verizon Wireless. "Droid by Motorola gives customers a lifestyle device with access to more than 12,000 applications that will help them stay in touch, up to date and entertained, using the best 3G network in the country."
Built around the all new Android 2.0 (Eclair) platform, the slim (0.5 inches thick) smartphone has a lot going for it, including a 3.7-inch, 854x480 capacitive touchscreen, a built-in 5MP camera, DVD-quality video recording, a TI OMAP 3430 processor based on ARM's Cortex-A8 architecture and capable of racing along at up to 600MHz, Microsoft Exchange support, HTML5 support, and a bunch more, all of which will be heavily marketed.
"The marketing campaign that will support the launch of the Droid will be the largest in our history. We're going to put significant energy behind this product," said John Stratton, Verizon's chief marketing officer.
If Droid lives up the hype, the marketing may take care of itself.