iOS users spent five times more than Android users on Christmas
IBM revealed some interesting statistics about holiday spending in a thinly veiled attempt to draw attention to its Digital Analytics Benchmark, which IBM claims is the industry's only real-time, cloud-based digital analytics platform that tracks millions of transactions and analyzes terabytes of raw data from around 800 retail sites across the nation. So, what did IBM find?
A strong Christmas push helped propel U.S. online holiday spending to $35.3 billion this year, up 15 percent versus 2010, according to market research firm comScore. U.S. consumers hopped online and spent $2.8 billion in the week leading up to Christmas day, marking a 16 percent increase over the same week one year ago.