It only takes a tiny fraction of a second for search engines to answer queries but Google is not satisfied with the current state of affairs. The search engine titan is now experimenting with instantaneous search. The idea is to provide dynamic search results that change with each new character the user types into the search box. SEO consultant Rob Ousbey was the first to report about this “streaming” search experiment.
“Earlier today, I noticed that my Google results were centered in the middle of the page. This evening, I spotted that you don't even need to hit the 'Search' button anymore - Google updates the results for you while you're typing,” Ousbey wrote on his blog.
Even though it took a few hours, Google has since confirmed the news. “At any given time we are running between 50-200 search experiments. You can learn more on our blog,” a Google spokesperson told TechCrunch.
The search giant may feel able to snatch skittish talent from Yahoo as the Microsoft deal closes. Microsoft has agreed to take on 400 Yahoo employees, but no assurances have been made beyond that. Given the uncertainty, many may be willing to jump ship for Google.
Ask.com has also been going after these employees. At a recent expo, Ask called out Yahoo employees with a banner reading, “My company just gave up on search. Where do I work now?”
After Yahoo turned down Microsoft’s proposal to roll in the hay and have an offspring that could take on Google’s might in the online search market, it appeared the two would maintain a distance from each other. However, a luncheon meeting between Ballmer and Yahoo Chairman Roy Bostock earlier this year again revived hopes of a deal.
The New York Times reports that the two companies have returned to the negotiation table, though for a slightly different purpose. A source close to the discussions told the NYT that the two companies are discussing an advertising deal. The source revealed that Microsoft could assume control of Yahoo’s search ads and leave Yahoo in control of display ads under one arrangement being deliberated. Steve Ballmer is also said to have met with Yahoo CEO Carol Bartz last week. There is no official word on the matter as yet.
Speculation has been rife about the possible use Microsoft might make of the “Kumo” name. The general consensus amongst the speculators has been that Kumo would be the new name of Microsoft’s Live Search service. But a new trademark application filed by Microsoft hints that the new name might be used for a few other MS services as well.
The Kumo trademark is intended for use in sundry segments, including advertising, telecommunications, education, training and entertainment, and not just for online search. Microsoft has also registered quite a few domains with the name Kumo in them. Maybe Microsoft believes that a brand new name might just turn the tide in its favor as far as the high-stakes online search market goes.
Ace corporate raider Carl Icahn - who has been vigorously pressing upon Yahoo’s board for a deal with Microsoft - has launched his blog The Icahn Report. He might use his blog to announce his course of action in the Microsoft-Yahoo takeover saga.
Although his blog doesn't currently feature anything regarding his on-going proxy battle with Yahoo, it does have fervid posts like "Corporate Democracy is a Myth" with Carl Icahn stamped all over them. Only time - and perhaps his blog - will tell whether he still favors a deal with Microsoft or is statisfied with the recent deal between Yahoo and Google.