A new report by market research firm SocialTwist suggests that marketers might want to take a long, hard look at social networking. SocialTwist offers a widget called Tell-a-Friend that lets users share sites through social media, and it was through this tool that the company was able to analyze over a million referral messages.
What SocialTwist found was that email still dominates by accounting for 55 percent of referrals. At the same time, social networking sites are becoming increasingly popular and saw a 10 percent increase in usage, as well as a 16 percent jump in click-throughs. And here's where things get interesting.
As far as click-throughs are concerned, social networking sites top email by accounting for 60 percent of the market versus 31 percent, respectively. Of those sites, Facebook sits way up on top with a 78 percent usage rate, followed by MySpace (14 percent) and Twitter (5 percent). But despite trailing Facebook by a significant margin, Twitter is pummeling Facebook as the most effective portal for click-throughs. According to SocialTwist's numbers, Twitter yielded an average of 19.04 clicks, compared to just 2.87 clicks via Facebook.
Alright, cheap geeks. It’s tough to want to put out even $0.99 for the latest single on iTunes (or wherever), and don’t even get me started about the annoyance that occurs when you find some slammin’ new track on Youtube, only to realize that you can’t rock out to it in your car because… it’s… on… Youtube.
Youtube is like the poor man’s free music library – just go scan for any music video and voila! It’s an instant way to dial up your favorite songs without having to pay for the track. However, this isn’t really the kind of solution that you can take with you.
For starters, pulling up Youtube video after Youtube video on your phone in a vain attempt to rock out sans cash investment will make you look like the biggest cheapskate alive. It’ll also drain your battery. And, here’s the kicker, it won’t work anywhere that’s lacking in wireless coverage. Or, to put it another way, there’s no reason why you should be trying to transform Youtube videos into your song library.
For those of you who use Yahoo Search, you may have noticed some changes lately. That's because Yahoo has begun kicking out the first in a series of search enhancements, such as search categories laid out in vertical tabs.
"With these shortcuts, you can watch movie trailers, listen to songs from an album, see the latest photos, and read the latest tweets about certain topics," Yahoo said in a blog post. "We're creating a search experience that, instead of merely presenting you with a simple list of results, lets you discover important, relevant information and get things done right after you search."
Not just for the PC, Yahoo says it also enhanced Web search for iPhones and Android devices with better organized results that tap into HTML5 technology. To see this in action, Yahoo suggests visiting m.yahoo.com on your mobile Web browser and searching for a stock quote.
Just because you added your boss to your network of friends on Facebook doesn't mean you want him/her to see what you did over the weekend. Same holds true for your Aunt Mabel. To address this, Facebook has revamped its Groups feature so you can be more selective over who sees what.
"Today we're announcing a completely overhauled, brand new version of Groups," Facebook founder Mark Zuckerberg announced in a blog post. "It's a simple way to stay up to date with small groups of your friends and to share things with only them in a private space. The default setting is Closed, which means only members see what's going on in a group.
"From this space, you can quickly post photos, make plans, and keep up with ongoing conversations. You can also group chat with members who are online right now. You can even use each group as an email list to quickly share things when you're not on Facebook."
Stop me if you’ve heard this one – or don’t, because even though the Firefox add-on Destroy the Web has made its rounds around the Internet, that doesn’t mean that everyone under the sun has heard about, or installed, this awesome extension.
So what does it do? The name gives this one away pretty clearly – Destroy the Web turns nearly any Web page on the ‘net into a semi-action-packed little blasting game that's connected to online leaderboards and everything. Yes, you can play against other people on the Internet in a game that you pretty much customize yourself, depending on what site you’ve chosen to destroy.
Still with me? Not blowing this page apart? Good... because I've got the scoring details after the jump!
The reviews are in, and The Social Network didn't have much trouble finding friends at the box office. It was the No. 1 movie this past weekend, pulling in a respectable $23 million.
The Social Network is a dramatization about the founders of the world's most popular social networking website, Facebook. Hollywood definitely took some liberties in adding spice to how events really played out, and in doing so, director David Fincher brought out a brilliant performance from actor Jesse Eisenburg, who portrayed the face of Facebook, Mark Zuckerberg.
"It really is a great start for us. This is a move that is resonating everywhere. The reviews are the best I've seen at our studio in my career," said Rory Bruer, head of Sony Distribution to the AP. "It's just one of the movies that critics and audiences alike are embracing, and I think it's going to have a tremendous life."
The movie delves into Zuckerberg's legal dealings with his best friend Eduardo Saverin (Andrew Garfield) over millions of dollars Saverin claimed he was cheated out of, as well as with three other Harvard students who accused Zuckerberg of stealing their idea.
There's a fair amount of nerd speak in the beginning, particularly as Zuckerberg hacks into Harvard's PCs to swipe student pictures for a separate project, so it's not the ideal date movie (try You Again if you're looking to score some brownie points and catch Betty White before the Grim Reaper does). But it is worth watching, even if Nancy Doyle Palmer at The Huffington Post disagrees.
The latest browser market share statistics are out from Web analytics firm Net Applications, and of all the browsers, only Google's Chrome made any kind of notable gain.
Chrome bumped up its position from 7.52 percent in August to nearly 8 percent in September, which is more than twice the market share it held one year ago.
Microsoft's Internet Explorer continued to slip, dropping from 60.40 percent to 59.65 percent in that same time frame. Both Firefox and Opera held steady by increasing their share a nominal 0.03 and 0.02 percent, respectively, while Apple's Safari browser continued its slow but steady climb, rising from 5.16 percent to 5.27 percent.
Released in the middle of September, Microsoft's IE9 Beta accounted for 0.25 percent of browser usage in the last two weeks of the month.
Following an outpouring of support and "several" buyout offers, Xmarks is reconsidering shutting its servers down on January 10, 2011. According to James Joaquin, CEO of the cross-browser syncing service, many users wrote in claiming they would be willing to pay for Xmarks. Ready to prove it?
"We're revisiting the idea of Xmarks as a premium service," Joaquin wrote in a blog post. "We've set up a Pledgebank page where you can sign up if you're willing to pay at least $10 a year for Xmarks. No credit card is required, but please only pledge if you are genuinely willing and able to pay."
Joaquin insists that charging users for his syncing services was never part of the original strategy, but giving the number of encouraging emails, he's willing to entertain the idea. But here's where things get tricky. Joaquin says it costs over $2 million a year to run Xmarks, with $9 million already invested to create the technology and grow the data corpus. If 2 percent of the two million Xmarks users would be willing to pony up $10/year, that would only amount to $400,000 of annual revenue.
Nevertheless, Joaquin isn't giving up.
"The overwhelming positive user support from all of you, combined with strong interest by companies looking to take over Xmarks, means that the service might just find a ninth life. Please stay tuned," Joaquin said.
Newsflash: Email is popular. You already knew that, but in case you wanted some hard numbers to go with that proclamation, or need a non-sultry poster to hang over the dart holes in your dorm room wall, Pingdom is more than willing to oblige.
Pingdom combed through data from a variety of sources so it could pit email versus snail mail. The result? Snail mail got trounced. According to Pingdom's research, there are 14.4 trillion emails sent out every year, or 39.6 billion per day (incidentally, 81 percent of that is spam, though we've seen that figure quoted even higher). By comparison, sacrificial trees 'only' contributed to 177 billion snail mails per year, or 485 million per day (most of which is legit -- 53 percent compared to 47 percent junk).
In other words, email outnumbers snail mail 81 to 1. Grab the full sized infographic from here.
If you've never used the eXtreme PSU Calculator before, give it a whirl the next time you're in the market for a power supply. The free version includes a ton of configuration options to give you a better than ballpark estimate on what size power supply your build will likely require.
Protip: Under system type, choose the number of physical CPUs you have, and not the number of cores. So if you're running a Phenom II X4 processor, you'll choose "1 physical CPU."