The OneApp executable is very light (only 150 kilobytes) as it uses cloud-based resources. It has already been rolled out to Blue Label Telecoms subscribers in South Africa. Microsoft plans to launch OneApp in other parts of the world next year, along with the official SDK.
Besides putting the finishing touches on Windows 7 and Office 2010, what else has Microsoft been up to lately? Perhaps gearing up to open an app store for its Zune HD media player, if trademark application 77775625 for the trademark "ONEAPP" is any indication. The application covers:
"Computer software for allowing mobile device users to send messages, make payments and access and play music, games and videos on mobile devices; computer software platforms for developing mobile applications; computer software, namely, software development tools for the creation of mobile applications; computer software for runing retail store site for purchase and download of mobile applications over wireless networks."
It's all speculation at this point, but in one part of the filing, Microsoft specifically mentions "media players," which points squarely at the Zune HD. But if that is what Microsoft's up to, the company has a lot of ground to make up with Apple announcing its App Store surpassing the 1.5 billion download mark just three months after it recorded 1 billion downloads.