Posted 09/28/08 at 09:02:56 AM by Justin Kerr

NBC has lost many battles over the past few years, but it looks as though it might actually win the war over its copy protected media. Executives from the company claim to have found a “template” for protecting their videos from piracy, and it appears as though it’s actually working. You may have noticed lately that copy protected content from NBC and others have been slowly drying up from video swapping sites like YouTube, Dailymotion, Veoh and even Soapbox. And as a result, NBC has been very vocal about the fact that it is generally satisfied with the new systems these services have put in place. As proof NBC cites its recent successes in controlling content from the both the Olympic Games and select Saturday Night Live clips. Clearly NBC views YouTube and other similar services as the primary battleground in protecting their content and attributes a large percentage of online video piracy to being committed out of convenience. According to Rick Cotton NBC’s general council; "What has happened up to now is the ability to access and download infringing content has been trivially simple, and the lesson it teaches people is that if it's that easy it can't be wrong,". NBC however seems to recognize that it needs to find alternatives to these services or risk pushing users to harder forms of piracy such as Bit Torrent. Arguably its full length episodes at both nbc.com and hulu.com do just that. Only time will tell if NBC’s main beef was truly over controlling its content, or simply locking it down to traditional distribution models.

Does the end of copy protected media on sites like YouTube put the death nail in user submitted video? Hit the jump and let us know what you think.

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Software, copy protection, youtube, browser, nbc, olympics, Hulu

Posted 08/28/08 at 11:00:54 AM by Paul Lilly

Sometimes you have to roll the dice if you're to have a shot at a big payout, and that's exactly what NBC did when it scheduled no less than 2,200 hours of live streaming coverage to be available free of charge on its website. Without enough viewers tuning to turn those pageviews into advertising dollars, the decision could have turned into an epic fail for NBC. Instead, the broadcasting company was able to cash in on the virtual gold.

As of Saturday, NBC reported it had received a staggering 1.2 billion pageviews resulting in an equally impressive 72 million video stream views. Those numbers represent more than the totals for the 2004 and 2006 Games combined.

But NBC wasn't the only big winner in this years' Olympics. According to research firm Nielsen Online, search engine and news aggregation Yahoo was getting 4.7 million unique visitors a day at the Olympics' peak. AOL, ESPN, Sports Illustrated, the Beijing Organizing Committee, The New York Times, and USA Today also saw heavily increased traffic.

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Software, browser, nbc, olympics, pageviews

Posted 08/18/08 at 10:17:57 PM by Nathan Grayson

Each year, we ask, "Was this the best year ever for games?" A good deal of the time, our answer tends toward "Yes," with a few nostalgia-maniacs vehemently worshipping 1998 instead. "Oh, they're just raving fanboys," I've always thought of those stuck in '98. "Their opinions are rooted in so much misguided subjectivism that even a bulldozer couldn't budge them."

However, a recent post at the always-interesting Sexy Videogameland gave me some insight into another, altogether more-acceptable reason for gamers' unyielding grip on the past. The post, by Leigh Alexander, of course, took a look at our tendency to play a game once, shove it into a nice, dusty shelf corner, and leave it there with no hope of excavation. Why do we do this? Especially when, as Leigh pointed out, many of us were happy to bury months of our lives in a single game back in the day.

But the answer's simple, really: You're reading this column.

As a bleeding-edge gamer, when you're not playing a game, you're probably reading about other games -- basking in the ever-brightening glow of a new title's hype -- and getting yourself psyched to play them. This column, with its daily dose of the latest gaming news, only helps propagate this trend.

Really though, does it matter? As Leigh pointed out, our consumer-focused society breeds hit-driven industries. Movies, TV, sports -- you name it. "15 seconds of fame" is an apt phrase. So we're just like other media. Big deal. But I think it does matter. I think games, by virtue of their interactivity, are meant to break the typical, rapid-fire hype cycle. And that's why so many gamers love 1998. The year was chock-full of top-notch titles, but gamers still spent hundreds of hours with their favorites -- testing boundaries and pushing limits. Why? The hype train as we know it hadn't quite picked up steam. Print was still strong and the Internet wasn't the all-knowing force that it is today.

And therein lies the problem. As the gaming industry grows -- as the press expands and the hype train takes on new carts -- it defies its own potential. Someday, games will shrug off the shackles of linearity, but will gamers stick around to experience those trailblazers in different ways? Or will our own anticipation for The Next Big Thing get the best of us?

Today's Roundup details a couple of initiatives that could grab at gamers' ankles and never let go, but will they work? Can't say. But for now, my commentary will have to suffice. It's all past the break.

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gaming, Software, news, Electronic Arts, bioware, ubisoft, take-two interactive, olympics

Posted 08/15/08 at 09:40:20 PM by Nathan Grayson

If not for the fact that I was able to actually make physical contact with David Hayter at this year's Capcom E3 press conference, it would've been a total letdown. The whole thing was just a giant shill for Capcom's Lost Planet film, and its reception was nearly as icy cold as the movie/game's setting. But in between cracking big, corporate grins and repeatedly uttering the Japanese equivalent of "So awesome," the Capcom big-wigs dropped a tiny bomb. See, as it turns out, Lost Planet had popped from Capcom's collective womb with a ticket to Hollywood in hand. The game was born to be a film.

As we've seen with movies like Doom and Resident Evil, and games like Guitar Hero, media convergence is inevitable. United we stand; divided, we make less money. And that just won't do. However, whereas other instances of convergence have taken two (or more) disparate media forms and none-too-subtly mashed them together -- casualties be damned -- Lost Planet, if all goes according to plan, will straddle the line between games and film. Instead of removing what makes the game special -- effectively neutering it with a rusty knife -- Lost Planet: The Movie has the potential to usher in an era of game-themed movies not unlike what we're seeing with comic books right now.

But is that what we want? Last I checked, comic book fans were a tiny niche, nearly fit for a somber, "Don't let these beautiful creatures die" commercial from the World Wildlife Fund. Yeah, I'm not sure comics are the greatest role model. Plus, do we really want cherished characters having their in-game appearances altered just so they can more aptly fit their roles as movie characters (See Nick Fury, among others)?*

So, are you ready for some top-notch game-to-movie conversions, or would you rather our hobby stick to the small screen, interactive and proud?

Today's Roundup features a big-name title that's already being preened for stardom, and wouldn't you know it, Electronic Arts is the, er, preener. Inside, you'll also find Rockstar decrying the hardcore/casual divide, a top-15 list of Olympic proportions, and massive success from a WoW competitor. Hurdle past the break for more.

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gaming, Software, news, Electronic Arts, capcom, Rockstar, funcom, olympics

Posted 08/15/08 at 11:33:11 AM by Paul Lilly

It might not be well publicized, but there's a major war brewing between Microsoft and Adobe, and they're fighting for you. Each one of them wants to be your provider for rich media content, a task that has traditionally been served by Adobe with its Flash player, but one Olympic sized loss could change the game in Microsoft's favor.

It was Microsoft who won the deal to supply NBC with video-viewing technology via Silverlight for the Olympics in Beijing, and while Microsoft and NBC have ties that go back to their collaboration building MSNBC, Adobe could have been considered a favorite to the win the account based the mature nature of Flash technology. So how did Microsoft secure the gold?

"We talked about features like adaptive streaming, the ability to automatically keep checking how much bandwidth you have and deliver the appropriate quality stream and how to be smart about knowing what's coming up in the stream," said Rob Bennett, the general manager of sports for MSN.

In other words, Microsoft won the account on a combination of Silverlight's feature-set, and convincing NBC that Flash's scalability had never been put to an Olympic-size test, unlike Silverlight's underlying technology which is based on Windows Media technologies.

Of course, it's only one account, but it's not so much what Adobe lost, but what Microsoft gained. While download specifics have not been disclosed, we do know that it's registering 1.5 million downloads a day, and according to a spokeswoman for Microsoft, "in the last several days, more than 50 percent of the visitors to NBCOlympics.com on MSN already have Silverlight 2 installed."

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windows, microsoft, Software, flash, Adobe, Silverlight, nbc, olympics, beijing

Posted 08/14/08 at 01:18:21 PM by Paul Lilly

The last thing you want to see while hanging from a wire high above a crowd of spectators is Microsoft's Blue Screen of Death lingering in mid-air, but that's exactly what happened to Li Ning, one of China's sporting greats. The incident took place during the opening ceremony of the Beijing Olympics, and as Ning geared up for the torch lighting climax inside the Bird's Nest, stadium projectors beamed the BSOD onto the roof where it was clearly visible for all to see.

The BSOD came as an unfortunate side effect to using specialized theatrical computer controlled lighting equipment to light up the Bird's Nest, making the process not only automated, but susceptible to software failures. But hey, at least Windows was only running the light show and not the high wire act!

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windows, microsoft, Software, BSOD, olympics, beijing, blue screen of death, li ning

Posted 08/05/08 at 04:54:13 PM by Pulkit Chandna

The Chinese have acceded to international media pressure and agreed to loosen their vice-like grip on the internet just for the Beijing Olympics. The international journalists will no longer have to contend with a censored version of the internet. It is very unusual for a country’s premier to himself hold a press conference and more so for the Chinese President.

But Hu Zintao, the Chinese President, took it upon himself to warn journalists about the consequences of breaching Chinese laws in thickly veiled terms. He told them that they should not "engage in activities which are incompatible with unity or community and public interests." The media fears that the Chinese government might renege on its promise of a free internet for the duration of the games. But our tenacious, ingenious journalist friends from world over are expected to freely employ anti-censorship tools to circumvent any hindrances.

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Software, media, china, olympics, tools, anti-censorship

Posted 07/08/08 at 06:44:10 PM by Pulkit Chandna

An increasing number of sports simulation products are becoming available allowing sportsmen world over to not only practice on them but come face to face with their flaws in real-time. Marksman Training Systems has given professional shooters the first ever shotgun and rifle shooting simulator, the ST-2 shooting simulator.

In fact, Russian and Slovak Olympic shooters have entrusted their Olympic medal dreams to this new simulator, which isn’t commercially available as yet. Although the company hasn’t disclosed the price, all you virtual marksmen don’t give up your wonderful Counter Strike careers because it won’t be as cheap as a copy of CS.

The simulator comes packed with elaborate diagnostic tools that will help you iron out your flaws. The affluent enthusiasts can buy the simulator, if they like, as it is designed for all skill levels from beginner till professional.

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hardware, olympics, sports simulators, shooting, beijing, marksman, st-2, rifle, shotgun