Wondering whatever happened to VideoLogic and the PowerVR technology it licensed to NEC in the late 1990s? Unlike so many other 3D chip manufacturers that flamed out, were acquired, or simply gave up on the consumer graphics market at the tail-end of the last century (3Dfx, 3DLabs, Matrox, Oak, Rendition, S3, and Trident, to name a few), VideoLogic is still going strong. And so is PowerVR.
VideoLogic did change its name in 1999, to Imagination Technologies. 3Dfx ruled the market at the time, leaving many of us to chuckle at Charles Bellfield’s claim that “PowerVR is a technology with long legs.” But Bellfield had the last laugh 10 years later when Imagination licensed PowerVR to Apple for use in the iPhone. You’ll find PowerVR technology in the iPad and in a host of other smartphones and tablets, too.
Bellfield, by the way, eventually left NEC to rejoin Imagination Technologies. He currently heads the company’s North America Internet radio operations as General Manager, PURE North America.
