Many people on Wednesday received an email claiming to be from the venerable New York Times. It requested them to reconsider their recent decision to “cancel your home delivery subscription.” But after being contacted by a number of puzzled people regarding the email, the paper said it appeared to be spam. However, as it later turned out, the paper had no idea of what was going on.
Print newspapers like The New York Times have struggled with this whole Internet thing, in which online users have come to expect free and immediate access to all kinds of information, including news and events. For some, online ads are where the money's at. For The New York Times, a paywall is the answer, and it's going live later today at 2 PM ET. Starting then, you'll need a subscription to enjoy unfettered access to NYT's articles.