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Justin Timberlake's new single headlines MySpace's relaunch.
If emulation is the sincerest form of flattery, Spotify and Pandra should be blushing. By essentially copying what they do, MySpace might be in the process of reversing its fortunes as the once dominant social networking playground reportedly gets ready to announce a million new users over the past month. That's in stark contrast to losing 10 million users a month, which the site was bleeding as recently as March of last year.
There have been nothing but headlines since Rupert Murdoch joined Twitter less than two weeks ago. After owning an account for just 48 hours, Murdoch managed to
Researchers at The National Center on Addiction and Substance Abuse at Columbia University just released a study that's sure to ruffle a few feathers, and may freak out parents of Facebooking teens. What the study found is that teens who regularly hop onto Facebook, MySpace, or other social networking sites are much more likely to do things they shouldn't be doing, like drinking alcohol and smoking pot.
Taking advice from anyone associated with MySpace might, on the surface, seem to make as much sense as asking Casey Anthony for parenting tips (too early?), or LeBron James what it takes to win a championship. But let's not forget that, at one point, MySpace ruled the fickle social networking scene, even if only because it didn't really have any competition. Still, the site sold for upwards of $580 million before plummeting in value, so at some point, MySpace co-founder Tom Anderson must have been doing something right, so maybe Google should hear him out.
It's official, News Corp. sold MySpace to advertising network Specific Media for around $35 million, and Rupert Murdoch can finally move on. That's far below the $100 million asking price, and even though News Corp. retains a less than five percent stake, if you crunch the numbers, like Arstechnica did, you come to the conclusion that Murdoch and Co. lost over $1 billion on this deal. How can that be when News Corp. bought the social networking site for $580 million?
We might finally be nearing the end of a grueling MySpace sale. News Corp started entertaining take over bids months ago, but no one wanted to pay the $100 million asking price for the faltering social network. As with all things, the true value of MySpace may have found its equilibrium at a rumored price of $30 million. The buyer is said to be a company you’ve never heard of, and likely won’t remember tomorrow.
Remember MySpace? It was the digital playground everyone was playing on until all the cool kids headed to Facebook, sparking a mass exodus and leaving MySpace as the social networking site that once was. MySpace still exists, only it's a shadow of what it once was, and News Corp. would like nothing more than to sell it off. As it turns out, News Corp. may have found a most unlikely buyer.
As you are no doubt aware, MySpace has more or less fallen off most people’s radar. The once great site, acquired by News Corp in 2005, has been on the auction block for several months. The sticking point? No one seems to want it very much.








