You may be thinking that Google Music launched months ago, but you’d be wrong. This whole time it’s been another of Google’s famous betas. Well, now it seems a sure thing that the search giant is about to launch the service for real, and music purchases could be part of the deal. An event called “These Go To Eleven” is slated for November 16th.

Google’s Android lead, Andy Rubin said at AsiaD recently that Google was very close to rolling out music purchases, but he added there would be a “twist.” What could that be? Well, Business Insider claims to have the skinny, and it’s actually rather useful. According to a source, Google’s music service will let user share a purchased song with a friend for some indeterminate period of time.

Music streaming service Pandora has taken heat as of late despite being one of the most downloaded apps on most mobile platforms. The problem is that as time goes on, investors are becoming increasingly skittish regarding Pandora’s ad revenue. At present, the company is not expected to turn an annual profit until 2014. As a result, Pandora’s stock price has tumbled 16 percent in recent months.