CustomPC reports that VIA is calling it quits in the motherboard chipset business, and will focus on making x86 processors.
They quote VIA’s vice president of corporate marketing in Taiwan, Richard Brown, as saying, “One of the main reasons we originally moved into the x86 processor business was because we believed that ultimately the third party chipset market would disappear, and we would need to have the capability to provide a complete platform.” He adds, ‘That has indeed come to pass,’ and said, ‘Intel provides the vast majority of chipsets for its processors and, following its purchase of ATI, AMD is also moving very quickly in the same direction.’
This comes after Nvidia said that they were not offering a native chipset for Bloomfield (now Core i7) processors, and SLI would be available in the form of the nForce 200 chip, similar to the Skulltrail implementation with the nForce 100.
VIA was always popular with the enthusiast on a budget crowd, which shot up with their Apollo P4X266 chipset. The P4X266 brought DDR memory support to the Pentium 4 and went ahead without a license from Intel to do so.
This seems to highlight a trend that the industry no longer needs third party chipset manufacturers, with AMD now offering it’s own chipsets for it’s own CPUs, just as Intel has done for a long time. It would seem logical that CPU manufacturers would be in the best position to offer chipsets that would squeeze the most out of their respective CPUs, but without a multitude of third party manufacturers, I can’t help but wonder who will keep them honest in doing so, and not allow the field to stagnate.
AMD knows it doesn't have a processor line capable of competing with Intel's Core 2 architecture clock for clock, so instead the chipmaker looks to push a new chipset that promises improved overclocking performance. The new 790GX chipset is intended to target the "performance" gaming community, filling the spot just below its 790FX, which hones in on the ultra-enthusiast market.
According to AMD, the 790GX makes it possible to "shift your system performance into next gear with Advanced Clock Calibration that allows you to get the highest overclocking out of your AMD Phenom CPUs." To illustrate the effect, AMD uses a graph showing a 2.5GHz Phenom topping out at 3.0GHz with "standard overclocking," but jumping to 3.2GHZ and beyond with its Advanced Clock Calibration.
Hardcore gamers are likely to be turned off by the 790GX's integrated Radeon HD 3300 graphics and will opt to add in a discrete GPU solution. By doing so, gamers can take advantage of ATI's Hybrid Graphics technology and utilize both GPUs at the same time.
AMD also looks to push the budget angle, pointing out that gamers can pair a quad-core X4 9850 Phenom with a 790GX-based motherboard for $355, or $90 less than a comparable Intel rig sporting a quad-core Q9300 slapped on a P45-based motherboard.
Does AMD have a winner on its hands with the 790GX?
There was a time when motherboards sporting integrated graphics were best avoided like the plague, and while that's still the case for the hardcore enthusiast, many modern micro ATX motherboards have begun closing the performance gap between their full ATX brethren. The situation looks to get even better by summer's end. According to a DigiTimes report, Nvidia plans to mass produce its latest Intel platform IGP chipset by the middle of next month with shipping product expected to hit retail shelves in early September.
Touting support for Nvidia's GeForce 9-series mGPU, the 730i MPC will be offered up with either an onboard GeForce 9400 graphics core (MCP7A-U) with a core frequency of 580MHz and shader frequency of 1500MHz, or with a GeForce 9300 (MCP7A-S) with a core and shader frequency of 450MHz and 1200MHz respectively. The GPUs don't look to rival anything close to a GTX 280, but with support for PCI Express 2.0, Shader Model 4.0, and DirectX 10, along with 16 built-in stream processors, less demanding gamers are likely to be able to get their gaming groove on with more than just Peggle.
Rounding out the feature list, both MCPs will support a 1333MHz frontside bus (think 45nm Penryn) and come in both DDR2 and DDR3 flavor. And for HTPC crowd, look for a bevy of connection options, including HDMI, dual-link DVI, DsiplayPort, and D-sub.
Citing un-named sources who mingle behind the scenes at motherboard makers, DigiTimes claims first-tier mobo manufacturers are keeping conservative with third-quarter shipping estimates. Blaming a drop in the worldwide economy, Asus, Gigabyte, and MSI are expecting to maintain sequential shipments growth of just 15 percent while focusing on the mid- to high-end markets.
The forecast gets even bleaker in the entry-level to mid-range segments. Both ECS and Foxconn have been suffering through a shipments decline since the beginning of the year, and DigiTimes reports it will be more of the same in the second half of 2008.
Asus and MSI both expect the continued expansion of their notebook business to pick up the slack and result in a surge in third quarter performance.
Decide for yourself which is more impressive - that someone managed to set a new frontside-bus world record, or the fact that it was achieved using a Biostar motherboard. In Biblical speak, this would be like David taking on not only Goliath, but several giants with names like Asus and DFI. But this time it wasn't one of the usual suspects, and an overclocker who goes by the name Youngpro managed to maneuver the Biostar TPower I45 board's FSB all the way up to 725MHz, or an effective 2,900MHz quad-pumped. It took a healthy dose of LN2 to get there, making the achievement impractical for anything other than setting records, but Biostar? Also impressive (though not record setting), Youngpro pushed his Intel Core 2 Duo E8500 up from 3.16GHz to 5.07GHz in the process.