One might be tempted to think that Ray Ozzie, chief software architect for Microsoft, spent a prior life at Apple. In a chinwag with technology developers at Microsoft’s Professional Developers Conference he maintained that the number of applications available for a smartphone platform isn’t all that big a deal. After all, he says, “All the apps that count will be ported to every one of them.” Wasn’t that the Apple mantra about ten years ago?
The crux of the matter, says Ozzie, is that mobile apps are pretty simple to crank out. “Mobile apps require very little development, so it’s much easier to bring them onto every platform,” he told his audience. If a particular app isn’t available now it probably will be in the future, so that shouldn’t be a crucial factor in deciding which smartphone, or smartphone platform, to buy into.
Ozzie’s comments suggest Microsoft is keenly aware of the all the apps currently available for the iPhone. It would hard not to be aware, the way Apple touts this as an advantage. A cynic would conclude that Ozzie is dismissive of app numbers because of Windows Mobile’s current disadvantage in this respect. An optimist might counter that Ozzie has a point: do you really need ‘an app for that’?
Microsoft wants you to love the apps on your Windows Phone. In a new advert for Windows Phones we see what it can be like to love your apps. A somewhat depressed fellow is on his way out, and all his beloved Windows apps sulk around, knowing they’ll be left behind.
As our Microsoft hero walks out the door, he’s followed by Word, Outlook, Twitter, and all the rest. It’s like the end of Casablanca. Two ships passing in the night and such. Just as you fear the goodbye is coming, something magical happens. This Windows Phone loving dude shows his beloveds that he, in fact, has a Windows Phone. You think they’d have known that.
Ecstatic, the apps all run down the stairs to do… whatever it is apps in corporeal form do to people. Doesn’t matter, they all seems really happy. Is this all some fantasy world where people love their WinMo apps? Or is it maybe just your future? Check out the vid for yourself at the link.