There are few things in life as uncomplicated as driving a car. Really, there’s not all that much to it. Turn the key, engine revs up, put it into gear, point it in the right direction, step on the gas, and off you go. The Federal Highway Administration tells us that in 2004 the United States had 199 million drivers and 237 million cars. How hard can it be if nearly 90% of adults can drive?
As simple as this task is, there are all sorts of folks who want to make it easier. Modern cars are replete with little reminders: Do we have enough gas? Did we leave a door open? Are our headlights still on? But that doesn’t seem to be enough. Others want to make sure we know not only all about the car, but all about the entire transportation infrastructure that surrounds the car. TomTom will give us directions on how to get back and forth from work. (We haven’t figured that out?) And OnStar will tell us that we were in an accident. (How do we manage to miss something like that?)
And the end is not yet in sight. The goodly folks at the Massachusetts Institute of Technology (MIT) want to build us a “plastic pal that’s fun to be with.” MIT’s Media Lab, its SENSEable City Lab, and Volkswagen have come up with AIDA, a cute little robot best-friend to sit on our dashboard. Not only will AIDA tell us about our car, and about traffic, it will bore symbiotically into our minds to second guess what we want to do.
What can AIDA do? According to Assaf Biderman, an associate director of the SENSEable City Lab: “Within a week AIDA will have figured out your home and work location. Soon afterwards the system will be able to direct you to your preferred grocery store, suggesting a route that avoids a street fair-induced traffic jam. On the way AIDA might recommend a stop to fill up your tank, upon noticing that you are getting low on gas. AIDA can also give you feedback on your driving, helping you achieve more energy efficiency and safer behavior.” First, if you can’t do this stuff you really shouldn’t be driving. Second, one nag in the car is quite enough, thank you.