It seems as though everyone uses Twitter these days, but outside of venture capital, the microblogging service isn't raking in the big bucks. So how does Twitter plan to pull in an income going forward? One way is by offering commercial accounts to businesses.
According to Twitter co-founder Biz Stone, the company is in the beginning phase of rolling out commercial accounts with premium services like detailed analytics. The next phase may involve building business-oriented application programming interfaces (APIs), giving the site a commercial layer.
"Twitter will still be free for everybody and we'll still tell them to go crazy with it," Stone said in an interview. "But we've identified a selection of things that businesses say are helping to make them more profit."
The challenge for Twitter is in separating who uses the microbrogging service for personal use and who's using it professionally, and then charge them for it. That's where the idea of integrating features that people are willing to pay for comes in.
Stone also said he wouldn't rule out the idea of acquisitions for the two-year old company, saying it's "definitely possible."
Last month, Twitter co-founder Isaac "Biz" Stone jotted down in a blog post his intention of trademarking the term "Tweet," which at the time probably seemed like a slam dunk request. Instead, the request is turning out to be no easy layup as the U.S. Patent and Trademark Office has preliminarily denied the patent app.
Whether or not the decision is fair, we'll leave that up to you decide, but here's the deal Three other companies -- TweetMarks, Cotweet, and Tweetphoto -- already have pending applications for trademarks that contain "tweet" in their names. This was enough to make the Patent Office gunshy in granting Twitter's request, at least for now, even though Stone expressed in his blog his company's willingness to let developers use the term.
"We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of 'going after' the wonderful applications and services that use the word in their name when associated with Twitter," Stone wrote on the same day the patent application was filed. "In fact, we encourage the use of the word Tweet. however, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important."
Should Twitter be granted the trademark? Hit the jump and sound off!
Twitter has been one of the hottest topics in the past several years, being linked to everything from potential terrorists attacks to celebrity slugfests, and even an upcoming Twitter-based reality show. Turns out it's also pretty effective marketing tool capable of boosting sales by millions of dollars.
Try $3 million, to be exact, which is how much Dell said Twitter helped the OEM rake in from followers who clicked through its posts. Of those sales, Dell made $1 million in the past 6 months alone.
"We're going to watch it over time to make sure it's tracking at the right level," said Lionel Menchaca, Dell's chief blogger. "It is trending upward and that's what we're going to be looking at overall."
Compared to Dell's $12.3 billion revenue for Q1 of this year, $3 million in sales doesn't seem like much. But no matter how much the world's second largest PC maker brings in, it's tough to scoff at millions of dollars, especially for those from the outside looking in and wondering what Twitter can do for them.
Microblogging website Twitter came very close to being acquired by leading social network Facebook, but the two parties eventually retreated from the brink. Twitter’s CEO Mr. Williams admitted that his company took the negotiations seriously.
Technological trends may come and go, but every once in awhile they turn out to be more than just temporary fads. Consider that many of today's gamers weren't even born yet in the Atari 2600's heyday, yet 30 years later gaming consoles have become so popular that there exists an entire generation of FPS junkies who actually prefer lining up a headshot with a gamepad instead of using a keyboard and mouse. And speaking of videogames, let's not forget the 3D revolution sparked by the now defunct 3DFX (moment of silence).
More than just fun and games, recognizing lasting fads can prove lucrative for companies and upstarts who ride the hype, but it's not always easy predicting where PCs are headed. If we were to look back 10 years from now, what would we say were most influential technologies of the time? No need to hop into your time machine, because with the help of Gartner Inc., an information technology research and advisory company, we answer that question right now.
Hit the jump to see which of today's technologies are at the pinnacle of their hype cycle.
First the Tech God, created blogging and he saw that it was good, but it wasn’t enough. So then, the Tech God created micro-blogging and Twitter was born. But then he thought is Twitter good enough? So then, he decided to go open source and made Identi.ca
Okay, so the Tech God didn’t make Identi.ca (or anything else), it’s actually a creation by Evan Prodromou as an open source alternative to Twitter for users that are frustrated by Twitters frequent service outages. Who doesn’t love seeing the failwhale art (birds lifting a whale for those that have been under a rock) on Twitters website once in awhile? It seems Evan Prodromou for one.