Anyone in need of a lesson in how not to use Twitter or any Web 2.0 outlet to promote a product, here it is. Following the backlash of bad and sometimes venomous reviews of Duke Nukem Forever, the game that, in a sense, has been 14 years in the making, Duke's PR team responded with a knee-jerk Twitter post essentially threatening to blacklist reviewers who were overly critical of DNF from receiving future games.
Twitter is taking steps to make itself more self-reliant, and towards that end, the microblogging service on Tuesday announced it will automatically slice and dice URLs into shortened links. This essentially cuts out the middlemen, like Bit.ly, TinyURL, Goo.gl, and whatever else you might have been using to free up as many of those 140 characters as possible.
Advertisers seem to be finding a ton of value toting their products and services on Twitter, the microblogging service that has yet to seek an IPO. The return on investment is apparently so good that 80 percent of the companies that advertise on Twitter end up renewing their marketing efforts, Twitter CEO Dick Costolo said on Wednesday.
Egads! Friday the 13th's evil mojo is proving a menace for microblogging loud mouths who feel compelled to tell the world what they just ate for lunch or, unadvisedly, who they just murdered and where they hid the body (we'll stick to using it for posting article links and contest announcements). Casual users probably didn't notice that something's awry, but if you stay connected to Twitter throughout the day, expect intermittent hiccups.
If you own a laptop, tablet PC, or smartphone -- and who doesn't these days? -- feel free to bring them with you when you visit the Quincy District Court in Massachusetts. Unlike nearly every other court in the country, not only does this one allow these electronic devices, but it's actually encouraging users to live blog, post to Facebook, and update their Twitter accounts once court is in session.
We don't run a feature called "Quirky Lawsuit of the Month," but if we did, two California residents who decided to sue Twitter for sending an SMS notification after they withdrew their consent would be a shoe in. Hear us out on this one. It's not that we have a problem with punishing companies that blatantly ignore opt-out requests, but that isn't what happened here. Hit the jump to find out exactly what Twitter did.
Listen up all you single ladies and gents, if you're looking for a long-term relationship, don't date an active Twitter user. Turns out that relationships might be taking a backseat to microblogging, at least according to data by Match.com's OKCupid portal, which suggests that Twitter users make for flighty boyfriends or girlfriends and bail on their mates faster than non-Twitter users (or maybe it's the other way around).
Does searching through Twitter suddenly feel faster to you? It should. According to Twitter, the microblogging site's integrated search engine is now 3x faster than it used to be. Twitter has actually been working to improve search performance since the spring of 2010 and launched a real-time search engine in October of last year. Last week, Twitter says it launched a replacement for its Ruby-on-Rails front-end, a Java server it's calling "Blender," and that's the reason for the performance gain.
Twitter has added a new security option that lets you enable using Hypertext Transfer Protocol Secure (HTTPS) by default when accessing the microblogging service. According to Twitter, this should help ease your mind when logging into the service from an unsecured Wi-Fi connection, like a public hotspot. The ability to use HTTPS to access Twitter has actually been around for some time, just in the past you had to manually navigate to https://twitter.com.
It took Twitter 3 years, 2 months, and 1 day to log its one billionth tweet. Now, Twitter users whip out 1 billion Tweets each week. We know this not because we counted them all, but because Twitter revealed these and other mind boggling stats in a blog post. To say that Twitter is growing at a record is an understatement.