New SoCs give Intel a greater presence in the mobile sector
The mobile device category is dominated by ARM-based processors, and that's something that doesn't sit well with Intel. The Santa Clara chip maker is used to being on top of the semiconductor world, and in the mobile space, Intel will attempt to wrestle some share away from ARM with its new 64-bit Atom Z3480 processor, otherwise known as Merrifield, which is a quad-core part intended for Android devices.
It's fair to say that Intel missed the boat on mobile in terms of tablets and smartphones, and in doing so, inadvertently conceded the market to ARM. The good news for Intel is that it's early in the game, and the bad news for ARM is that we're going to see a much more aggressive Intel target the mobile sector in 2014 than what we've seen before. From entry-level tablets to high-end slates, Intel's processor roadmap has them all covered.