At a time when the ranks of quad-core Android devices are swelling rapidly, Intel is trying to find its feet in this highly competitive market with its single-core “Medfield” Atom chip. But Mike Bell, GM of Intel's Mobile and Communications Group, does not view Medfield’s current lack of multiple CPU cores as a cause for concern.
It's fair to say that Intel has conquered the desktop market and will probably remain on top for a long time to come, but it when it comes to mobile platforms like tablets and smartphones, ARM is the one with a stranglehold on the market. The Santa Clara chip maker has long said it plans to make a serious run at mobile devices, and starting soon, you'll see a bunch of smartphones sporting Intel inside.
Intel has been talking up a storm about its plans to infiltrate the mobile device market and inject x86 processors into smartphones and tablets, and at the Consumer Electronics Show in Las Vegas, Intel was still talking about it, only with a little more detail. Two of the things Intel announced at CES is a multi-year, multi-device strategic relationship with Google-owned Motorola Mobility to deliver Atom-powered devices.
The man in charge of processor development at Intel’s Mobile and Communications unit, Mike Bell recently termed the chipmaker’s upcoming Medfield SoC its “first real foray” into the mobile space in an interview with Reuters. As you’d expect, he is confident of the chip being “very competitive in the time frame that it ships against anything in the market.” But does Intel have anything to back up its claim?
Intel is itching to get a toehold in the mobile device market. But unless Apple switches its much vaunted mobile devices to the x86 processor architecture on a whim, the only way Intel can hope to achieve a position approaching strength in the mobile market is by supporting Android. The real question now is not whether Android will run on Intel’s x86-based processors or not, as we already know the answer to it is yes, but how well.
Intel’s new found commitment to Ultrabooks might lead you to believe they are giving up on the Atom market, but the company used its forum at Computex to reassure the media that the platform is not just alive and well, but evolving quickly. According to Intel’s Executive Vice President Sean Maloney, Atom will continue to be an important processor platform for future Netbooks, tablets, and even Smartphones.