Posted 09/03/08 at 05:02:16 PM by Pulkit Chandna

Yahoo has retired its little-known social networking venture, Mash, without any schmaltzy eulogies. Yahoo Mash had quietly remained in beta for the past one year and almost gone unnoticed – perhaps believed in keeping a low profile. Mash’s unique contribution to the world of social networking was that it allowed users to create profiles for their friends.

With social networking websites like MySpace and Facebook featuring in the list of top online display ad publishers, Yahoo must be unhappy for having missed out. Not only has Yahoo seen both its social networking ventures – Mixd being the other one – fail miserably, but it also failed in its bid to acquire Facebook. Don’t forget to pay homage to Mash.

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