After 25 years sporting the same logo, Microsoft today decided "now is the perfect time for a change." That's hard to argue with Windows 8 right around the corner, representing one of several major product launches in store for the Redmond outfit. Windows Phone 8, new Xbox services, and another version of Office are also on tap for Microsoft, and for end users, you'll notice a "common look and feel across these products," Microsoft says.
Microsoft first introduced its four-color Windows logo over two decades ago with the launch of Windows 3.0 in May 1990 and it's been waving ever since. It's been altered over the years, with the Redmond software giant adding color gradients, shading, reflections, and other artistry tidbits to maintain a modern flair, but with the launch of Windows 8, the familiar logo might undergo a somewhat radical makeover.
It's easy to forget that not that long ago, tattoos were only seen on metal-heads, bikers, hoodlums, convicts and sailors. Sporting ink was an easily identifiable symbol of an outcast, a black sheep, a pariah of society... much like a computer nerd, sci-fi geek or early gamer, actually. Maybe that's why there's so much overlap now between the two groups: both identify themselves as slightly outside the norms of society, or have been seen by others as different from the rest.
However, given the current ubiquitous nature of tattoos - and the ever-increasing visibility of gamers, PC culture, sci-fi sitcoms and the like - it's probably no surprise that members of our own computer-loving community are choosing to demonstrate their fandom using more permanent methods. As the most-heavily tattooed member of the Maximum PC (and Maximum Tech) staff, I tasked myself with finding the best examples of the intersection between tattoo-enthusiasts and PC-lovers. Check out the best technology-related tattoos below, and feel free to share your thoughts (or your own tech tats) in the comments!
Google ran over its Chrome logo with a steam roller, straightened the lines, and then applied a healthy dose of polish remover. The result is what you see here, which is a flat, 2D image that looks like it could have preceded the one it's designed to replace. The cosmetic change follows a similar revamping of Chromium's all-blue makeover. Why the change?
The World Wide Web Consortium (W3C) today introduced a new logo for HTML5, which it hopes will help promote the emerging Web standard.
"Now there is a logo for those who have taken up parts of HTML5 into their sites, and for anyone who wishes to tell the world they are using or referring to HTML5, CSS, SVG, WOFF, and other technologies used to build modern Web applications," W3C wrote in a blog post.
The new logo comes just four days after the WC3 updated eight HTML5 drafts. Put simply, the consortium seeks to "raise awareness about W3C technology and to promote adoption of the W3C standards," spokesman Ian Jacobs said.
W3C is about as excited over a logo as one can get. There's an entire page dedicated to the new logo, which includes downloads, a badge builder, free stickers, T-shirts, and more.
Sometimes you loose without even trying. Such is the case with the Germany company Smartbook AG. They’ve been producing laptops, which they call Smartbooks, since 2004. But, along comes Qualcomm, which tosses out the same term to describe its take on devices that are a cross between smartphones and netbooks, and the term takes on a whole new connotation, leaving its originator in the dust. (Don’t remember who Smartbook AG is? This might help jog your memory--they are the manufacturer of the world’s--thankfully--only Swarovski crystal embedded latptop.)
Smartbook AG is not only aggressively protecting its trademark turf in Germany, but it's reasserting itself as a notebook maker with the announced launch of the Smartbook Logo. The Logo will have an 11.6-inch, 1366 x 768 display, and will be powered by an Intel CULV processor. It will come with Windows 7 Home Premium, 1GB of RAM, a 250GB hard drive, and a battery Smartbook claims will deliver up to eight hours of run time. The only similarity between this Smartbook and Qualcomm’s version is a 3G UMTS modem.
Priced at €699 (about $992), the Logo is expected to make its debut at CeBit in March.
We all know how important brand recognition is. A Swedish maker of USB drives, Sandryds Handel AB, is showing how acutely aware of that they are by commandeering a very well known logo: that of The Pirate Bay. The company plans to offer a series of USB drives bearing the logo. That by itself isn’t actually illegal or cause for concern. The Pirate Bay logo is intentionally not registered so that it may be used freely.
It all goes off the tracks when Sandryds Handel AB decided to register the logo themselves. This would limit the ways others could use it. “It will be turned over quite easily; it’s a preliminary registration that is being ‘tested’,” said former Pirate Bay spokesman Peter Sunde.
The Pirate Bay is seeking to have the decision by the patent office annulled. If the Pirate Bay still has the sway online that is once did, Sandryds Handel might want to rethink this course of action.
What a rough year it's been for anal retentive geeks who like the Internet just the way is, thank you very much. Still flabbergasted over Ikea's decision to switch its font from a customized version of Futura to Verdana, members of the Defenders of Things That Don't Matter organization (which doesn't really exist, but should) found themselves reeling once again, this time over Yahoo branding Flickr so that it reads "Flicker from Yahoo!"
How could Yahoo be so callous to the dozens, maybe even hundreds of Internet users who would predictably be taken aback by the insignificant change? According to company CEO Carol Bartz, techy hipsters and "middle America Yahoo" just don't go hand-in-hand.
"When you get outside New York and Silicon Valley, everyone loves Yahoo," Bartz said to a roomful of journalists and bloggers a few days ago at the unveiling of Yahoo's $100 million marketing campaign 'It's Y!ou.' "I just want to transplant all of you guys out of your cynicism. What is wrong with you guys? Go be cynical about frickin' Google. You got me pissed off."
Some Flickr users are pissed off too. As one commenter in Flickr's forums put it, "it really does feel like Yahoo is kidnapping the once awesome Flickr name by forcing itself on the logo." Others have called the logo change "stale" and "very ugly." Makes you wonder how Flickr user shhexycorin could possibly be "indifferent" when so many others are obviously perturbed.
Going for a new look, Intel has rolled out redesigned chip logos for it's Core i7, Core 2, Centrino, Celeron, and Pentium processors. Intel's Xeon brand may also get a new logo at a later date, Intel said. Sporting a shorter frame than before, the new badges show a die shot in the upper right corner.
Effective immediately, Intel chip series also now include a star rating, with one star denoting the lowest performance and five stars the highest.
"So now when a consumer goes into a Best Buy store they can distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad," said Intel spokesman Bill Calder
Calder also said Intel is in the process of shifting to a "pretty aggressive brand simplification plan," one which will put the chip maker closer ot its goal of moving to a single primary client brand in Core i7.
Are you digging the new logos? Hit the jump and tell us what you think.