A few days ago Microsoft revealed that Apple’s lawyers had contacted them regarding the laptop hunter ads, and that they requested the entire campaign be pulled from airwaves. To most non Microsoft sized companies this would be a serious threat, but so far the boys in Redmond are undeterred by Apple’s legal posturing and are actually trying to use it to their advantage. Apple’s primary complaint is that some of the ads feature out of date comparison information that changed when Apple refreshed its hardware lineup and dropped its prices at WWDC in June.
The inconsistencies are fairly minor and ultimately don’t change the message they were trying to deliver, but do you believe Apple would ever actually try to sue Microsoft? Cnet speculated that any type of legal action would only harm Apples reputation, and would help to give Microsoft the creditability it needs to keep winning back the hearts and minds of the value conscious consumers. Pulling advertisements because the claims are no longer accurate isn’t unprecedented, but would it harm Apple’s case more than it would help if they pressed the issue?
This episode of the No BS Podcast features special guest Gary Whitta (former editor-in-chief of PC Gamer), who made minor ripples in the gaming community this past week by declaring that he was giving up on PC gaming. After we trot this traitor out for a verbal lashing, the gang talks about Microsoft's retail store announcement, their newest Laptop Hunters ads, and more Windows 7 upgrade controversy. News is analyzed, listener questions get answered, and a good time is had by all. Except for the console-loving scum. Enjoy!
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Apparently it's all fun and games poking fun at the competition until someone turns the table and slaps you across the face with a reality check. Just ask Apple, who threw the first volley before going on a marketing blitz with Justin Long-in-tooth. According to Kevin Turner, Microsoft's Chief Operating Officer, Apple's lawyers were none too pleased with Microsoft's Laptop Hunter ads and wanted the software maker to stop airing them.
"You know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, 'Hey, you need to stop running those ads, we lowered our prices.' They took like $100 off or something," Turner said during his Worldwide Partner Conference keynote. "It was the greatest single phone call in the history that I've ever taken in business."
In case you've somehow managed to miss them, Microsoft's Laptop Hunter ads feature regular people challenged to find a laptop that fits their needs at a certain price point, and if they can find one, Microsoft will pay for it. In every commercial, an appropriate MacBook ends up being out of the price range. You can view all of them here. And if you're an Apple fan, here's your link.