The marketing drum at Microsoft beats on and new advertisements have finally surfaced for your viewing pleasure. The new direction in the campaign features a noticeable lack of Seinfeld and churros, but it finally takes on the damaging Mac vs PC ads which Apple first debuted several years ago. For many PC enthusiasts this is the real kick start of the Vista ad campaign, and in many ways is long overdue. For years Apple has stereotyped Windows user’s as pie chart obsessed corporate stooges who resist the very notion that computing can be fun. The Microsoft ads hope to demonstrate the diversity of the over one billion users across the world who use Windows everyday and are proud proponents of the platform. The campaign also features a new face to represent the PC, which ironically turns out to be an internal Microsoft employee named Sean Siler. Sean claims he was one of many who auditioned for the role of the PC and his duties at Microsoft otherwise involve work on IPv6. His email address (provided at the bottom of the ad) sends back an automated out of office response directed toward curious observers. Try it yourself by sending an email to firstname.lastname@example.org or hit the jump to read the transcript and see the ads for yourself.
If you enjoyed the first commercial starring Bill Gates and new OS pitchman Jerry Seinfeld (and judging by the comments in the accompanying news post, many of you did), then you're likely to be tickled by the latest installment, all agonizing 4 minutes of it (that's right, my PC brethren, I'm still not amused). Gates doesn't shake his tush in the latest Vista ad, but he does do the robot, or at least a 52-year-old semi-retired billionaire's version of the robot (admittedly not bad, all things considered).
The newest ad still stays mainly focused on trying to connect with current culture rather than outright attempting to whip Apple at its own game, which is to fight a battle of the OSes. But here's my beef - it's just not amusing, to me anyway. There are subtle (and some not so subtle) messages to be picked up on in both commercials, but just as I didn't find myself chuckling at the whole Shoe Circus setting, I'm equally unimpressed watching a couple of rich guys trying to coexist with the common folk (props to the spunky grandma, the sole shining star so far in this ad campaign). Taken to the extreme, as Gizmodo alludes to, the commercials' failure to live up to expectations ironically mimic the same characteristic that described Vista when it first debuted.
There's a particular line that stands out in this new commercial. After Gates and Seinfeld are caught stealing a leather giraffe, the man of the home tells the unlikely duo "I'm disappointed in the both of you." Me too.
Am I just being a hater, or are you guys and gals still digging these introductory commercials? Maybe I'm just bitter that Will Ferrell didn't end up with the role.
We can all agree that the Mac commercials blasting all things PC (most of which revolve around Microsoft's Vista OS) aren't always accurate, but few outside the PC loyal would argue they're not funny. Or at least they used to be - there are only so many times you can watch Justin Long remind the world what a supposed hip computer user looks and dresses like.
Now it's Microsoft's turn, but rather than try to redefine 'cool,' it's reportedly going back in time a decade to snag an instantly recognizable spokesman who's most recent celebrity role involved a voice over for a talking bee. According to The Wall Street Journal, Jerry Seinfeld will be one of the key celebrity pitchmen for Microsoft's new $300 million advertising campaign, in which Bill Gates will also appear. Also fresh from the rumor mill, look for the new slogan "Windows, Not Walls."
The new ads are likely to debut on September 4th. Lulz?