The trouble with being a mega-company like Apple is that the bar is eventually too high. It certainly seemed that way when Apple unveiled the iPhone 5, a modest upgrade to the iPhone 4S, though at least it introduced a much needed bump in screen size. Yesterday, however, rumors of an even larger size iPhone were debunked when Apple trotted out a pair of new iPhone models still featuring a 4-inch display. A day later, the company's stock is taking a beating.
Different size iPhone models could attract a bigger audience.
There's no arguing that Apple's been mighty successful in telling its customers what they want. Up until the iPhone 5, that meant telling them they didn't need or want a smartphone display larger than 3.5 inches, so that's all that was offered. With the introduction of the iPhone, Apple finally conceded there's a desire for a bigger screen, and so it stretched the display to 4 inches while maintaining the same width. Now we're hearing that the next iPhone model will come in a variety of screen options.