Pay-per-view events are big business, and the Ultimate Fighting Championship (UFC) isn't in the mood to share. After seeing their live events streamed on both Justin.tv and Ustream, the organization is going after both sites, presumably with a choke-hold of some sort. Well, more likely the subpoena they have obtained to force the disclosure of the infringing IP addresses will take care of everything without the need for physical violence.
UFC's parent company, Zuffa LLC claims that during an event on January 2, more than 36,000 viewers tuned into an illegal stream on Ustream and Justin.tv that originated from a single IP address. Six weeks later, the same IP address hosted a stream of a pay-per-view event for 78,000 fans. It is unclear if there are additional streamers involved in other incidents. Both streaming sites have been working to keep pirated content off their services, but it's a losing battle. Some automated content fingerprinting is in use, but content makers have to work closely with the sites; something that has not happened in the case of UFC.
The UFC is apparently only after individuals that uploaded the content, not those that watched it. It's unclear if the sites will be forced to hand over the information. Do you think Ustream and Junstin.tv should give in and release the data?
